Marketing Director - Premium Lifestyle & Home Furnishings

International 全职 RMB800,000 - RMB1,000,000 年薪查看职位描述

职责描述
职位概要
类似职位

Work directly with global executive leadership
Lead marketing execution for a world-renowned luxury furniture brand

关于我们的客户

Our client is a globally recognized premium home furnishings and lifestyle brand with a strong international presence and a long-established reputation for exceptional design and craftsmanship.

With operations spanning North America, Europe, and Asia, the company serves high-end residential, interior design, hospitality, and luxury commercial markets worldwide. As the business continues to expand globally, they are seeking an experienced Marketing Director with an international mindset, strong leadership capabilities, and hands-on execution excellence to join their team.

职责描述

Marketing Leadership & Project Management

Lead, manage, and develop the local marketing team.
Translate global marketing strategies into actionable project plans and execution frameworks.
Develop and manage annual, quarterly, and monthly marketing calendars.
Coordinate cross-functional marketing initiatives and resource allocation.
Monitor project progress and provide regular updates to senior management.
Establish efficient project management processes to ensure timely delivery.

Brand & Communications

Lead the execution of brand marketing campaigns and initiatives.
Support new product and collection launches.
Manage brand content and marketing collateral.
Ensure consistency in brand positioning, messaging, and visual identity.
Oversee creative content development, photography, and video projects.

Digital Marketing & E-Commerce

Manage digital marketing initiatives and campaigns.
Drive social media and content marketing strategies.
Support email marketing and online promotional activities.
Partner closely with the e-commerce team to deliver growth-focused marketing programs.
Lead SEO, SEM, and digital advertising initiatives.
Monitor marketing performance and continuously optimize effectiveness.

Product Launch & Event Marketing

Lead the marketing support function for new product launches.
Coordinate resources across sales, product development, and creative teams.
Support major international trade shows and key customer-facing events.
Manage event promotion and post-event marketing communications.
Ensure all launch and event-related materials are delivered according to schedule.

Cross-functional & Global Collaboration

Partner closely with global marketing teams across multiple regions.
Support marketing initiatives driven by senior leadership.
Build strong working relationships with sales, e-commerce, product development, and creative teams.
Facilitate effective collaboration across cultures, countries, and time zones.

理想的求职者

A successful Director should have:

Proven expertise in digital strategy and transformation within the industrial and manufacturing sector.
Strong leadership skills with the ability to manage and inspire teams effectively.
In-depth knowledge of digital tools, platforms, and emerging technologies.
Experience in collaborating with cross-functional teams to achieve business goals.
Excellent analytical and problem-solving skills to optimise processes and improve outcomes.
A results-driven mindset with a focus on innovation and continuous improvement.