保存工作 返回搜索结果 职责描述 职位概要 类似职位 Direct influence on business strategy and transformation Strong visibility with senior management 关于我们的客户 A well-established consumer goods company with a strong heritage across multiple household and daily essentials categories.With a portfolio of trusted brands and a significant presence in Greater China, the company is entering a new phase of transformation and growth, investing in brand building, commercial excellence, innovation and digital capability enhancement. 职责描述 Business Leadership Develop and execute marketing strategies aligned with overall business objectives. Drive sustainable revenue, profit and market share growth across the Home Care portfolio. Own annual business planning and category growth roadmap. Brand & Portfolio Management Lead brand strategy, positioning and portfolio architecture. Strengthen brand equity while identifying new growth opportunities. Drive integrated communication plans across traditional and digital channels. Innovation & Product Development Partner with R&D and cross-functional teams to build innovation pipelines. Lead product launches, renovation initiatives and portfolio optimization. Translate consumer insights into actionable business opportunities. Commercial Excellence Partner closely with Sales teams to improve execution effectiveness. Enhance category management and shopper marketing capabilities. Develop channel-specific growth strategies across traditional trade, modern trade and e-commerce. Organizational Transformation Build a high-performance marketing organization. Develop talent, coaching programs and succession planning. Introduce high quality processes, tools and ways of working. Act as a change engine to elevate marketing capabilities and strengthen business impact. Consumer & Digital Transformation Consumer-centric decision making. Accelerate digital marketing, CRM and data-driven capabilities. Leverage analytics to optimize marketing investment and campaign effectiveness. 理想的求职者 12+ years of FMCG marketing experience Strong multinational company foundation Experience in Home Care, Household Care or related consumer categories Proven track record of driving business transformation Strong team leadership and stakeholder management skills Ability to operate effectively within both entrepreneurial and structured business environments 薪酬待遇 Direct influence on business strategy and transformation Significant leadership scope Strong visibility with senior management Opportunity to reshape an established business for future growth Combination of brand building, commercial leadership and organizational transformation If you are passionate about building brands, mentoring teams and driving meaningful business transformation, we would love to speak with you. 联系 Florence Wang 职位编号 JN-082026-7075944 联系电话 +86 21 6035 3690 职位概要 职位类别 市场营销 子类别 营销总监 行业 快速消费品(FMCG) 地区 上海 工作类型 全职 顾问名字 Florence Wang 顾问电话号码 +86 21 6035 3690 职位编号 JN-082026-7075944
