保存工作 返回搜索结果 职责描述 职位概要 类似职位 Own the innovation agenda from insight to launch to commercial payoff. A leadership role locally and meaningful exposure to global decision-makers. 关于我们的客户 A global health & consumer-focused organization with a strong legacy in quality, science-led innovation, and long-term brand building. China is a core growth engine for the business, with significant ambition to scale brands through disciplined innovation and commercially grounded marketing leadership. 职责描述 Brand & Innovation Leadership Own long-range brand and innovation strategy, translating consumer and market insight into differentiated product and portfolio choices Lead end-to-end innovation development (0-1 and pipeline scaling), including business case rigor, competitive assessment, channel fit, and regulatory feasibility Balance breakthrough innovation with core portfolio optimization to ensure long-term brand vitality Act as brand steward, ensuring consistency, credibility, and trust across touchpoints Commercial & P&L Ownership Full accountability for marketing-driven growth levers within the China P&L, including revenue, gross margin, and marketing ROI Partner with Sales and Finance to shape pricing, promo effectiveness, and profitability by channel Own marketing investment strategy across brand-building, performance, and trade, with a disciplined, data-led allocation mindset Use performance metrics (sell-in, sell-out, GMV, margin, ROI) to drive decision-making and course correction Cross-Functional & People Leadership Serve as a core member of the China leadership team, representing the consumer and brand in strategic decisions Lead, coach, and develop a high-performing marketing team with clear accountability and growth mindset Influence across a complex, multinational matrix, aligning local execution with global intent 理想的求职者 What You Bring 15 years of senior marketing experience with proven brand innovation leadership in China Demonstrated ownership of commercial results and P&L impact, not just communications Strong track record in both building brands from early stage and scaling them profitably Experience in digital-first, social commerce, or performance-driven environments High financial acumen and comfort operating with senior commercial stakeholders Fluent in English and Mandarin 薪酬待遇 Real P&L Accountability This is not a "brand-only" role-you will directly influence growth, margin, and investment decisions. Innovation with Teeth Own the innovation agenda end to end, from insight to launch to commercial payoff. Strategic Visibility A high-impact leadership role with strong influence locally and meaningful exposure to global decision-makers. This is an exciting opportunity for a driven Marketing Director to make a significant impact. If you are ready to take the next step in your career, we encourage you to apply! 联系 Florence Wang 职位编号 JN-042026-6999880 联系电话 +86 21 6035 3690 职位概要 职位类别 市场营销 子类别 营销总监 行业 快速消费品(FMCG) 地区 上海 工作类型 全职 顾问名字 Florence Wang 顾问电话号码 +86 21 6035 3690 职位编号 JN-042026-6999880
