保存工作 返回搜索结果 职责描述 职位概要 类似职位 Opportunity to lead strategy and execution Dynamic, collaborative, and innovation-driven environment 关于我们的客户 The organisation operates in the confectionary sector in world wide. 职责描述 Develop and lead the long-term brand vision, growth strategy, positioning, and portfolio roadmap to deliver sustainable business growth. Translate consumer insights, market trends, and business priorities into actionable marketing strategies and brand plans. Lead integrated marketing initiatives across creative, media, digital, and consumer engagement channels to accelerate demand generation and brand relevance. Partner closely with internal and external stakeholders to deliver high-impact campaigns that balance brand building with commercial objectives. Drive brand identity evolution and ensure consistent execution across all consumer touchpoints. Identify new growth opportunities through innovation, consumer occasions, seasonal activations, gifting, and emerging market trends. Manage marketing investments effectively, establish clear success metrics, and optimize resource allocation to maximize returns. Build, coach, and inspire high-performing teams while fostering strong cross-functional collaboration 理想的求职者 Bachelor's degree in Marketing, Business, Management, or a related discipline. An MBA or other advanced degree is a plus. 8+ years of experience in brand management, marketing, innovation, strategy, media, or related functions within consumer-facing industries. Experience within consumer products is essential; food and beverage experience is highly preferred. Proven track record of developing and executing long-term brand strategies and annual marketing plans. Strong experience of integrated consumer campaigns, creative development, media planning, and brand activation initiatives. Exceptional strategic thinking, analytical capability, and commercial acumen. Strong stakeholder management and influencing skills, with the ability to operate effectively in a matrix organization. Excellent communication, storytelling, and presentation skills. Demonstrated leadership experience with a track record of building and developing high-performing teams. 薪酬待遇 Opportunity to lead strategy and execution for a highly recognized consumer brand portfolio. Significant visibility with senior leadership and influence on key business growth initiatives. Dynamic, collaborative, and innovation-driven working environment. Competitive compensation package and strong long-term career development opportunities. 联系 Florence Wang 职位编号 JN-112026-7142473 联系电话 +86 21 6035 3690 职位概要 职位类别 市场营销 子类别 全面管理 行业 快速消费品(FMCG) 地区 上海 工作类型 全职 顾问名字 Florence Wang 顾问电话号码 +86 21 6035 3690 职位编号 JN-112026-7142473
