Save Job Back to Search Job Description Summary Similar Jobs Ownership across end-to-end international brand and product marketing Opportunity to grow with a high-potential global consumer brand About Our Client Our client is a fast-growing global consumer electronics company specialising in smart home and intelligent appliance products. With strong momentum in international markets, the business is focused on building a premium, user-centric brand through innovation, design, and data-driven marketing. Job Description Market Analysis & Insights Conduct in-depth market, product, competitive, marketing, and user analysis Define product positioning, core messaging, value propositions, and prioritised selling points Develop market strategies based on insights and data Integrated Marketing & Project Management Plan and execute IMC strategies for smart home and consumer appliance product lines Own product launch and full lifecycle marketing management Lead integrated marketing initiatives, including: creative development, visual assets, IP collaborations, major campaigns and events, sponsorships, PR, media, digital and social marketing, community engagement, website, e-commerce, retail, and service-related promotions Ensure alignment with business goals, delivering brand awareness and brand perception growth with a strong commercial mindset Cross-functional Collaboration & Leadership Collaborate with internal teams to provide strategic direction, training, and marketing support Coordinate across functions to ensure efficient execution and strong alignment Contribute to annual brand planning and regional strategy development Own and manage brand KPIs including awareness and perception, ensuring effective execution of annual marketing plans Market Intelligence & Reporting Monitor consumer trends, market dynamics, and competitor activities Provide data-driven insights to support decision-making and continuous optimisation The Successful Applicant Bachelor's degree or above in Marketing, Business Administration, or related fields 5+ years of experience in integrated marketing and product marketing; project management experience preferred Strong understanding of digital marketing tools, platforms, and ecosystems International mindset; overseas study or work experience is a plus Creative, adaptable, and able to respond quickly to market changes with effective IMC solutions Fluent in English, with strong communication skills to collaborate with international stakeholders What's on Offer Opportunity to make a direct impact on international brand growth Broad ownership across product and integrated marketing initiatives Exposure to cross-border collaboration and global market dynamics Fast-paced, growth-oriented environment with strong learning opportunities Competitive compensation package aligned with experience and performance This is an excellent opportunity for an experienced marketing professional to make a significant impact. If you are ready to take on this exciting challenge, we encourage you to apply. Contact Jacqueline Liu Quote job ref JN-062026-7029226 Phone number +8675536350504 Job summary Function Marketing Specialisation Marketing Communications What is your area of specialisation? Technology & Telecoms Location Shenzhen Contract type Permanent Consultant name Jacqueline Liu Consultant phone +8675536350504 Job Reference JN-062026-7029226
