保存工作 返回搜索结果 职责描述 职位概要 类似职位 Global Beauty Brand Stable Biz 关于我们的客户 Global Boutique Beauty Brand 职责描述 Strategic Brand Leadership（China and Korea） Develop and execute the brand strategy and annual integrated marketing plan for assigned cosmetics brand(s), aligned with group financial targets (revenue, market share, profit). Lead brand architecture decisions: manage portfolio hierarchy, brand extensions 2. Omni‑Channel Marketing & Growth E‑commerce (Tmall, Douyin, JD, Tiktok Shop, etc.) : Collaborate with e‑com Head to design platform campaigns (618, 11.11, Super Brand Day) driving traffic, conversion, and AIPL funnel efficiency. Offline (Sam's club, Costco, HTDK, Metro, Pangdonglai and the other retail) : Direct visual merchandising and in‑store events. Emerging channels : Live streaming, mini‑programs (WeChat), and other platforms. 3. Digital & Content Marketing Own the brand's social media ecosystem (Xiaohongshu, Douyin, Weibo). Set content strategy: adapt brand storytelling for each platform; establish in‑house or agency content studios. Manage paid media (programmatic, search, social ads) with strict ROAS and CAC targets. Lead KOL/KOC pyramid; negotiate contracts and track performance. Budget & Team Management Control A&P (advertising & promotion) budget, allocating across brand, digital, PR, and trade marketing lines. Lead, mentor, the team of marketing professionals (brand managers, digital leads, design, PR, trade marketing). Set quarterly OKRs/KPIs for the team: e.g., market share, GMV contribution from new products, organic social engagement rate. Cross‑Functional & Group Synergy Align with sales on trade promotion plans and retail execution. Work with group insights team on consumer panels and category trends. Share practices with other divisions within the group. 7. E2E marketing: product, trade and regulatory contact person. Experience in product compliance registration or regulatory will be a plus. 理想的求职者 Bachelor's degree or higher 5+ years in beauty/cosmetics marketing in senior leadership roles (Marketing Director / Head of Marketing) within a mature group Proven track record as te Problem solving and can-do attitude Strong analytical skills and numerical understanding Strong planning and organizational skills - with proven ability to manage multiple tasks Sound communication skills (internal and external) Proficiency in MS Word, Excel & PowerPoint Fluent in Mandarin Chinese, fluent English is a plus 薪酬待遇 Competitive salary ranging from CNY 900000 to CNY 1100000. Permanent position offering job stability. Opportunities to lead and shape marketing strategies in Shanghai. Interested candidates are encouraged to apply for this Head of Marketing role today. 联系 Mark Wu 职位编号 JN-082026-7076840 联系电话 +86 21 6035 3448 职位概要 职位类别 市场营销 子类别 营销总监 行业 快速消费品(FMCG) 地区 上海 工作类型 全职 顾问名字 Mark Wu 顾问电话号码 +86 21 6035 3448 职位编号 JN-082026-7076840
