Save Job Back to Search Job Description Summary Similar Jobs Global Beauty Brand Stable Biz About Our Client Global Boutique Beauty Brand Job Description Strategic Brand Leadership（China and Korea） Develop and execute the brand strategy and annual integrated marketing plan for assigned cosmetics brand(s), aligned with group financial targets (revenue, market share, profit). Lead brand architecture decisions: manage portfolio hierarchy, brand extensions 2. Omni‑Channel Marketing & Growth E‑commerce (Tmall, Douyin, JD, Tiktok Shop, etc.) : Collaborate with e‑com Head to design platform campaigns (618, 11.11, Super Brand Day) driving traffic, conversion, and AIPL funnel efficiency. Offline (Sam's club, Costco, HTDK, Metro, Pangdonglai and the other retail) : Direct visual merchandising and in‑store events. Emerging channels : Live streaming, mini‑programs (WeChat), and other platforms. 3. Digital & Content Marketing Own the brand's social media ecosystem (Xiaohongshu, Douyin, Weibo). Set content strategy: adapt brand storytelling for each platform; establish in‑house or agency content studios. Manage paid media (programmatic, search, social ads) with strict ROAS and CAC targets. Lead KOL/KOC pyramid; negotiate contracts and track performance. Budget & Team Management Control A&P (advertising & promotion) budget, allocating across brand, digital, PR, and trade marketing lines. Lead, mentor, the team of marketing professionals (brand managers, digital leads, design, PR, trade marketing). Set quarterly OKRs/KPIs for the team: e.g., market share, GMV contribution from new products, organic social engagement rate. Cross‑Functional & Group Synergy Align with sales on trade promotion plans and retail execution. Work with group insights team on consumer panels and category trends. Share practices with other divisions within the group. 7. E2E marketing: product, trade and regulatory contact person. Experience in product compliance registration or regulatory will be a plus. The Successful Applicant Bachelor's degree or higher 5+ years in beauty/cosmetics marketing in senior leadership roles (Marketing Director / Head of Marketing) within a mature group Proven track record as te Problem solving and can-do attitude Strong analytical skills and numerical understanding Strong planning and organizational skills - with proven ability to manage multiple tasks Sound communication skills (internal and external) Proficiency in MS Word, Excel & PowerPoint Fluent in Mandarin Chinese, fluent English is a plus What's on Offer Competitive salary ranging from CNY 900000 to CNY 1100000. Permanent position offering job stability. Opportunities to lead and shape marketing strategies in Shanghai. Interested candidates are encouraged to apply for this Head of Marketing role today. Contact Mark Wu Quote job ref JN-082026-7076840 Phone number +86 21 6035 3448 Job summary Function Marketing Specialisation Marketing/Director/VP What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Mark Wu Consultant phone +86 21 6035 3448 Job Reference JN-082026-7076840
