Head of Marketing Communications - FMCG

上海全职 RMB1,200,000 - RMB1,500,000 年薪查看职位描述

职责描述
职位概要
类似职位

Shape brand strategy in a dynamic, premium consumer category
Drive integrated campaigns with strong digital & social impact

关于我们的客户

Our client is a globally recognised multinational within the consumer goods sector, known for its strong focus on brand building, innovation, and digital transformation. The organisation offers a collaborative environment and significant investment in marketing excellence across the China market.

职责描述

Define and implement overarching brand communication strategies and annual planning
Develop integrated marketing campaigns across the full consumer journey
Partner with regional and global teams to localise brand communication initiatives
Manage marketing budgets and optimise ROI through effective resource allocation
Oversee digital asset development and governance, including social and media platforms
Build and execute media strategies aligned with global guidelines and local needs
Drive social media strategy, including content, influencer engagement, and platform partnerships
Manage brand-owned channels and oversee marketing strategies
Strengthen brand positioning through innovative engagement with target audiences
Lead and develop a team, fostering collaboration and performance excellence

理想的求职者

Bachelor's degree or above in Marketing, Business, or a related discipline
12+ years in marketing within multinational environments
Strong expertise in brand communication and digital media strategy
Proven experience managing integrated campaigns and social media ecosystems
Demonstrated ability to work across multiple stakeholders, including global teams
Strategic mindset with the ability to translate insights into actionable plans
People management experience with a track record of team development
Excellent communication and influencing skills
Fluent English communication, both written and spoken