Head of GTM - Global Consumer Brand(US Market )

Product Marketing & Go-to-Market Strategy

• Lead the planning and execution of Go-to-Market (GTM) strategies for new product launches across US markets.
• Develop product positioning, value propositions, target audience segmentation, and market entry strategies.
• Build scalable frameworks and methodologies for successful product launches.
• Partner closely with cross-functional teams to drive product lifecycle growth and commercial success.

Brand Strategy & Consumer Insights

• Develop a deep understanding of consumer behavior, market trends, and competitive dynamics across the US markets.
• Translate consumer insights into actionable brand strategies and growth initiatives.
• Shape the brand positioning, messaging architecture, and differentiation strategy.
• Strengthen brand equity and drive long-term brand growth across international markets.

Integrated Marketing & Growth Management

• Own integrated marketing plans for new product launches and major growth initiatives.
• Manage annual marketing planning and multi-million marketing budgets.
• Optimize audience targeting, customer acquisition, and brand reach across key markets.
• Drive measurable business outcomes through data-driven marketing investments and resource allocation.

Team Leadership & Capability Building

• Lead and develop a team of Brand Managers and Product Marketing professionals.
• Build and strengthen GTM capabilities and practices across the organization.
• Coach and mentor team members in branding, product marketing, and strategic planning.
• Foster a high-performance, data-driven, and growth-oriented marketing culture.