Head Of Growth - Global DTC Brand

1) Global Paid Media Strategy + Nine‑Figure Budget OwnershipYou will own Meta / Google / TikTok / Pinterest / YouTube across:

• Channel strategy
• Annual & quarterly budget planning
• Structural optimization
• Multi‑channel testing frameworks

Here, you're not an operator-you set the direction.

2) Creative Strategy & Global Content AssetsWith a full creator ecosystem behind you, you will lead:

• Paid creative strategy
• Creator content repurposing
• New creative formats & narrative testing
• Improving CTR / CVR through creative excellence

You won't fight for resources-you decide the creative playbook.

3) Data, Attribution & Analytical InfrastructureTogether with our data team, you'll build:

• Attribution models
• Channel contribution mapping
• Performance dashboards
• Scientific budget allocation frameworks

You will scale growth through models, not instinct.

4) Cross‑Functional Growth LeadershipPartner closely with merchandising, supply chain, e‑commerce, brand, content, and creative to build a full global funnel:

Paid → Landing → Purchase → AOV → Retention

This role impacts every step of the growth engine.

5) Team Leadership & SOP DevelopmentYou will build and lead the global acquisition team, including:

• SOPs
• Creative testing systems
• Review & feedback mechanisms
• Performance monitoring frameworks
• Your methodology becomes the company's long‑term capability.