Head of E Commerce China - Premium Retail

Shanghai Permanent View Job Description
We are seeking a highly motivated and commercially minded Senior E-Commerce & Digital profession to drive the growth and day-to-day excellence of brand digital business. This role will be responsible for driving premium brand execution across e-commerce channels while balancing commercial performance, customer experience, and operational excellence.
  • To drive the growth and day-to-day excellence of our digital business
  • To elevate a premium retail business brand positioning and digital footprint

About Our Client

A globally recognized premium lifestyle brand known for its iconic products, strong heritage, and commitment to quality craftsmanship, serving consumers through wholesale, retail, and digital channels worldwide.

Job Description

E-Commerce Business Management

  • Drive sustainable growth of the e-commerce business across owned and partner platforms.
  • Develop and execute digital commerce strategies aligned with business objectives.
  • Monitor sales performance, customer metrics, and operational KPIs to identify growth opportunities.
  • Balance premium brand positioning with commercial targets and profitability goals.



Brand & Customer Experience Excellence

  • Ensure consistent delivery of a premium customer experience across all digital touchpoints.
  • Collaborate closely with cross-functional teams to maintain high standards of brand presentation and storytelling.
  • Champio*n continuous improvement in customer service processes and customer satisfaction metrics.
  • Review customer feedback and data to identify and implement enhancements.



Digital Operations & Execution

  • Elevate operational excellence across key areas including:
    • Customer Service
    • Livestream Operations
    • Visual Merchandising & Content
    • Campaign Execution
    • Site Experience & Conversion Optimization
  • Establish and maintain bes*t practices, processes, and quality standards.
  • Ensure flawless execution of online campaigns, promotions, and product launches.



Cross-Functional Collaboration

  • Partner with Marketing, Merchandising, Supply Chain, Retail, and External Partners to deliver business objectives.
  • Coordinate stakeholders to ensure alignment on priorities, timelines, and execution.
  • Support change management initiatives and continuously improve ways of working.



Team Leadership & Development

  • Provide lea*dership, coaching, and direction to internal and external teams.
  • Foster a culture of ownership, agility, accountability, and collaboration.
  • Encourage innovation while maintaining a strong execution focus.

The Successful Applicant

Qualifications

  • Bachelor's degree or above in Business, Marketing, E-Commerce, or a related field.
  • Significant experience in e-commerce, digital commerce, DTC, or online business management.
  • Experience working with premium, affordable luxury or aspirational brands is highly preferred.
  • Strong understanding of digital commerce ecosystems, customer journeys, and online operations.
  • Proven track record of delivering commercial growth while maintaining brand excellence.
  • Excellent analytical, project management, and stakeholder management skills.



Desired Competencies

  • Can-do attitude with a strong sense of ownership.
  • Comfortable operating in ambiguous and rapidly changing environments.
  • Flexible and adaptable to shifting priorities.
  • Detail-oriented with a passion for operational excellence.
  • Strong problem-solving and decision-making capabilities.
  • Commercially savvy while maintaining a customer-centric mindset.
  • Excellent communication and collaboration skills.
  • Hands-on, proactive, and execution-focused.



What Success Looks Like

  • Consistent growth across e-commerce channels.
  • Elevated customer experience and service standards.
  • Bes*t-in-class operational execution.
  • Strong collaboration across functions.
  • Seamless balance between premium brand positioning and commercial performance.



What's on Offer

If you are ready to take on this challenging and rewarding opportunity, we encourage you to apply.

Contact
Samantha Li
Quote job ref
JN-082026-7090454
Phone number
+8621 6026 8141

Job summary

Function
Digital
Specialisation
Ecommerce
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Samantha Li
Consultant phone
+8621 6026 8141
Job Reference
JN-082026-7090454

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.