保存工作 返回搜索结果 职责描述 职位概要 类似职位 Report directly to the founders. Influence how the company and products are presented to the market. 关于我们的客户 Our client is a venture-backed technology startup building consumer-facing AI products for international markets.As the business enters its next phase of growth, the company is investing in brand development, product marketing, and global market presence. This is an opportunity to join at an early stage and play a key role in shaping how the company and its products are perceived by customers worldwide. 职责描述 Product Marketing & Positioning Define ICPs, audience segmentation, and customer positioning strategies. Translate product capabilities into compelling customer narratives. Conduct competitive analysis and identify market positioning opportunities. Build a scalable product marketing framework that supports future launches. Messaging & Storytelling Develop brand messaging, slogans, website copy, launch materials, packaging content, and campaign narratives. Create communication frameworks that connect product features with customer needs and decision-making drivers. Establish a consistent voice across all customer-facing touchpoints. Brand Content & Creative Direction Conduct the development and review of launch videos, brand films, website presentation, and marketing assets. Ensure creative execution reflects product quality and intended customer perception. Provide direction on storytelling, pacing, talent selection, music, and overall creative expression. Brand Building Define brand tone, visual language, and quality standards. Act as the final reviewer for major external-facing brand assets. Shape a cohesive and scalable international brand identity. Communications & Launch Strategy Drive product launch planning and communication strategies. Build media relationships and support PR activities. Coordinate exhibitions, events, and industry engagement initiatives. 理想的求职者 Experience building consumer-facing technology, AI, smart hardware, or consumer electronics brands. Hands-on ownership of end-to-end product launches in international markets. Strong product marketing capabilities with the ability to translate complex products into customer-centric messaging. Deep understanding of content performance across X, YouTube, TikTok, Instagram, and other social platforms. Strong creative judgment across brand, content, design, and storytelling. Comfortable working in a fast-moving entrepreneurial environment. Based in Shenzhen. We would particularly like to speak with professionals from: Consumer technology Smart hardware AI products Consumer electronics Candidates from companies such as Anker, Insta360, Roborock, DJI, Shokz, Baseus, UGREEN, and similar organizations would be highly relevant.Experience across both agency strategy and in-house international marketing environments is also valued. 薪酬待遇 Report directly to the founders. Influence how the company and products are presented to the market. Own the development of a brand from its early stages. Dedicated budget and broad scope to shape brand strategy and execution. A clear path toward broader brand, product marketing, or company-level leadership responsibilities. If you are ready to take on this role as a Head of Brand in the Technology & Telecoms industry, we encourage you to apply. 联系 Jacqueline Liu 职位编号 JN-102026-7122154 联系电话 +8675536350504 职位概要 职位类别 市场营销 子类别 品牌及设计 行业 信息技术/通信 地区 深圳市 工作类型 全职 顾问名字 Jacqueline Liu 顾问电话号码 +8675536350504 职位编号 JN-102026-7122154
