保存工作 返回搜索结果 职责描述 职位概要 类似职位 Own global brand strategy across US, EU & APAC Drive full-funnel marketing with large-scale budgets 关于我们的客户 Our client is a fast-scaling company in the consumer hardware space, with a strong focus on global expansion. The organization operates across multiple international markets and emphasizes innovation, brand development, and user-centric product growth. 职责描述 Define global brand and marketing strategy across North America, Europe, and APAC markets Benchmark competitors and build differentiated brand positioning and growth approaches Take integrated brand marketing, including social media, content, KOL/influencer engagement, and PR management Drive full-funnel digital marketing across Google, Meta (Facebook/Instagram), TikTok, and YouTube, optimizing CAC, conversion, and ROI Own global go-to-market (GTM) strategy for new product launches, working closely with sales and channel teams to execute localized campaigns Plan and manage key initiatives such as trade shows, promotional campaigns, and brand activations Build and guide international marketing teams, establishing data-driven review and optimization processes Translate user insights into actionable feedback to support product iteration 理想的求职者 Bachelor's degree or above, with fluent English communication skills 8+ years of experience in global branding or marketing, including 5+ years in consumer electronics or smart hardware with international exposure Experience in markets such as 3D printing, maker/DIY hardware, or related ecosystems is a strong advantage Deep expertise in integrated marketing, influencer/KOL strategy, cross-border digital advertising, and user acquisition Proven track record of managing large-scale marketing budgets and launching high-impact products Strong strategic thinking with execution capability, and ability to collaborate across functions Comfortable working in a fast-paced, dynamic environment and open to international travel 薪酬待遇 High-impact role shaping global brand positioning and growth strategy Opportunity to work across diverse international markets Exposure to full-cycle marketing from strategy to execution Competitive compensation package with performance incentives This is a fantastic opportunity for a motivated Global Brand Marketing Director to make a significant impact. If you're looking to advance your career in Shenzhen, apply now! 联系 Jacqueline Liu 职位编号 JN-062026-7043439 联系电话 +8675536350504 职位概要 职位类别 市场营销 子类别 营销总监 行业 信息技术/通信 地区 深圳市 工作类型 全职 顾问名字 Jacqueline Liu 顾问电话号码 +8675536350504 职位编号 JN-062026-7043439
