Save Job Back to Search Job Description Summary Similar Jobs Own global brand strategy across US, EU & APAC Drive full-funnel marketing with large-scale budgets About Our Client Our client is a fast-scaling company in the consumer hardware space, with a strong focus on global expansion. The organization operates across multiple international markets and emphasizes innovation, brand development, and user-centric product growth. Job Description Define global brand and marketing strategy across North America, Europe, and APAC markets Benchmark competitors and build differentiated brand positioning and growth approaches Take integrated brand marketing, including social media, content, KOL/influencer engagement, and PR management Drive full-funnel digital marketing across Google, Meta (Facebook/Instagram), TikTok, and YouTube, optimizing CAC, conversion, and ROI Own global go-to-market (GTM) strategy for new product launches, working closely with sales and channel teams to execute localized campaigns Plan and manage key initiatives such as trade shows, promotional campaigns, and brand activations Build and guide international marketing teams, establishing data-driven review and optimization processes Translate user insights into actionable feedback to support product iteration The Successful Applicant Bachelor's degree or above, with fluent English communication skills 8+ years of experience in global branding or marketing, including 5+ years in consumer electronics or smart hardware with international exposure Experience in markets such as 3D printing, maker/DIY hardware, or related ecosystems is a strong advantage Deep expertise in integrated marketing, influencer/KOL strategy, cross-border digital advertising, and user acquisition Proven track record of managing large-scale marketing budgets and launching high-impact products Strong strategic thinking with execution capability, and ability to collaborate across functions Comfortable working in a fast-paced, dynamic environment and open to international travel What's on Offer High-impact role shaping global brand positioning and growth strategy Opportunity to work across diverse international markets Exposure to full-cycle marketing from strategy to execution Competitive compensation package with performance incentives This is a fantastic opportunity for a motivated Global Brand Marketing Director to make a significant impact. If you're looking to advance your career in Shenzhen, apply now! Contact Jacqueline Liu Quote job ref JN-062026-7043439 Phone number +8675536350504 Job summary Function Marketing Specialisation Marketing/Director/VP What is your area of specialisation? Technology & Telecoms Location Shenzhen Contract type Permanent Consultant name Jacqueline Liu Consultant phone +8675536350504 Job Reference JN-062026-7043439
