保存工作 返回搜索结果 职责描述 职位概要 类似职位 Own the full eCommerce business Managing including Tmall, JD, PDD,Douyin, Xiaohongshu channel 关于我们的客户 Global FMCG company. 职责描述 Business Strategy & Growth Develop and execute the annual EC strategy and business plan to achieve sales, profit, and growth targets. Own the overall performance of the EC business across both marketplace and content commerce channels. Drive sustainable business growth through effective assortment, pricing, promotion, and consumer engagement strategies. Establish a data-driven operating framework to continuously optimize GMV, profitability, ROI, and consumer metrics. Channel & Distributor Management Manage channel strategy and execution across JD, Tmall, Pinduoduo, Douyin, Xiaohongshu, and other emerging platforms. Identify growth opportunities and optimize channel investments to maximize business performance. Partner closely with distributors and external agencies, providing guidance on good practices and operational excellence. Drive channel-specific strategies and execution plans based on platform dynamics and consumer behaviors. Consumer & Brand Development Collaborate with Marketing to successfully launch new products, key campaigns, and brand initiatives across EC channels. Strengthen consumer acquisition, retention, and loyalty through effective CRM and consumer engagement programs. 理想的求职者 A successful EC Manager should have: Bachelor's degree or above. 8+ years of eCommerce experience within FMCG, food & beverage, retail, consumer goods, or related industries. Proven track record of managing and growing eCommerce businesses across multiple channels. Strong hands-on experience with both marketplace platforms (JD, Tmall, etc.) and content commerce platforms (Douyin, Xiaohongshu, etc.). Minimum 3 years of people management experience. Strong commercial acumen with the ability to translate strategy into execution. Deep understanding of distributor-driven business models and channel management. Excellent analytical skills with a data-driven approach to decision-making. Strong team management, stakeholder management, and cross-functional collaboration capabilities. Entrepreneurial mindset with a strong sense of ownership and accountability. Results-oriented, resilient, and comfortable operating in a fast-paced and lean organization. 薪酬待遇 Full ownership of the eCommerce business across all categories and major online channels, with direct impact on sales, profitability, and consumer growth. A dynamic environment where you can shape strategy, drive execution, and build long-term business capabilities. If this role aligns with your skills and experience, we encourage you to apply. 联系 Ariel Sun 职位编号 JN-072026-7073777 联系电话 +86 21 6026 8008 职位概要 职位类别 数字营销与电子商务 子类别 电子商务 行业 快速消费品(FMCG) 地区 上海 工作类型 全职 顾问名字 Ariel Sun 顾问电话号码 +86 21 6026 8008 职位编号 JN-072026-7073777
