保存工作 返回搜索结果 职责描述 职位概要 类似职位 Take full responsibility for driving growth and profitability. Shape end-to-end e-commerce strategy 关于我们的客户 This organisation is a well-established player in the FMCG industry, known for its strong market presence and commitment to innovation. Operating at a significant scale, the company focuses on delivering quality products and exceptional service to its customers. 职责描述 Take full responsibility for the P&L, inventory planning, and overall business performance across both domestic and cross-border Tmall flagship stores. Develop annual, quarterly, and monthly business plans, leveraging market trends, competitor insights, and platform traffic strategies to optimize product assortment and consumer targeting across different traffic channels. Manage and optimize overall budget allocation and spending efficiency, ensuring a good profit model. Independently oversee budgeting, tracking, and compliance for the cross-border flagship store. Lead the strategy and execution of in-platform paid media (RTB) campaigns, including audience targeting, channel mix optimization, and ROI improvement. Define and drive live-streaming strategy for the domestic flagship store, including traffic acquisition, assortment planning, and conversion optimization to generate incremental growth. Oversee customer service operations for both stores, continuously improving service standards, automated responses, and consumer experience to enhance conversion rates, customer satisfaction, and store ratings. Manage key campaign activations (e.g., platform mega events and brand campaigns), ensuring effective execution, resource allocation, and performance delivery. Build and maintain strong relationships with platform stakeholders (e.g., Tmall category and channel managers). 理想的求职者 A successful EC KA Manager should have: Bachelor's degree or above. Minimum 5 years of e-commerce experience, with at least 2 years in a brand-side Tmall KA role. Strong experience in the beauty/skincare industry is highly preferred. Experience managing both domestic and cross-border businesses is a plus. Strong sense of ownership and results-driven mindset, with proven ability to drive cross-functional collaboration. Deep understanding of Tmall ecosystem, including traffic mechanics, paid media, category management, and live-streaming operations. Strong analytical skills with a solid grasp of profitability and operational efficiency. 薪酬待遇 Opportunity to work in a famous FMCG company with a strong market presence. Permanent position based in Shanghai with opportunities for career progression. A collaborative and supportive company culture. If you are ready to take the next step in your career as an EC KA Manager, we encourage you to apply and join this exciting opportunity in the dynamic FMCG industry. 联系 Ariel Sun 职位编号 JN-062026-7050234 联系电话 +86 21 6026 8008 职位概要 职位类别 数字营销与电子商务 子类别 电子商务 行业 快速消费品(FMCG) 地区 上海 工作类型 全职 顾问名字 Ariel Sun 顾问电话号码 +86 21 6026 8008 职位编号 JN-062026-7050234
