Save Job Back to Search Job Description Summary Similar Jobs Head of E-commerce, owning the end-to-end eCommerce business. High-impact role with scope across sales, digital marketing, merchandising. About Our Client A well-established and trusted premium brand with a strong heritage in the Greater China market. With an established brand foundation, the company is focused on accelerating its digital and eCommerce transformation to strengthen online growth and enhance consumer engagement. Job Description Develop and execute the overall eCommerce strategy aligned with company growth objectives. Own full P&L responsibility for the online business and deliver sustainable revenue and profitability growth. Manage daily operations across major eCommerce platforms, including Tmall, Douyin, WeChat Mini Program and other emerging digital channels. Drive commercial planning, sales forecasting, campaign execution and performance optimization. Partner closely with merchandising and supply chain teams to optimize product assortment, inventory efficiency and pricing strategy. Identify growth opportunities through data analysis, customer insights and market trends. Build a high-performing eCommerce team, fostering a performance-driven and collaborative culture. Manage cross-functional stakeholder relationships to ensure effective execution of business priorities. Strengthen brand presence and customer engagement through integrated digital and social commerce initiatives. Regularly report business performance, strategic initiatives and growth opportunities to the CEO. The Successful Applicant A successful EC Head should have: Bachelor's degree or above. Minimum 8 years of eCommerce experience, including at least 3 years in an EC Head. Strong background within fashion, lifestyle or related consumer sectors. Proven track record of driving online business growth and managing sizeable eCommerce operations. Deep understanding of China's eCommerce ecosystem, including Tmall, Douyin, WeChat ecosystem and social commerce channels. Strong commercial acumen with experience in sales planning, digital marketing, merchandising and business analysis. Excellent communication and stakeholder management skills. Fluent English is essential. Entrepreneurial mindset with a hands-on approach and strong execution capability. What's on Offer Direct exposure to the CEO and significant influence over the company's digital growth strategy. Full ownership of the eCommerce business, with the opportunity to shape commercial performance, organizational capability, and future growth direction. Opportunity to build and develop a high-performing team while driving meaningful business impact in a transformation environment. This is a role for professionals in Shanghai with a passion for digital strategy in the retail industry. If you are ready to bring your expertise as an EC Director to this role, we encourage you to apply. Contact Ariel Sun Quote job ref JN-082026-7077509 Phone number +86 21 6026 8008 Job summary Function Digital Specialisation Ecommerce What is your area of specialisation? Retail Location Shanghai Contract type Permanent Consultant name Ariel Sun Consultant phone +86 21 6026 8008 Job Reference JN-082026-7077509
