EC Head - Sports and Outdoor

上海市全职 RMB800,000 - RMB1,000,000 年薪查看职位描述

职责描述
职位概要
类似职位

Iconic Global Brand with Strong Heritage
Participate in China's Fast-Growing Sports Market

关于我们的客户

The company offers a full ecosystem of premium products to it's customers. It has built a strong global community through its commitment to innovation, sustainability, and athlete development, partnering with many of the world's sports events. They are now investing in expanding its direct-to-consumer capabilities and accelerating its digital transformation across key e-commerce and social commerce platforms.

职责描述

Develop annual e-commerce business plan, budget, pricing & inventory strategy for full self-operated channels (Tmall/JD/Douyin/Mini Program etc.), deliver full-year GMV and profit target.
Lead end-to-end e-commerce operation including shelf operation, content marketing, KOL cooperation, live streaming and big promotion campaign planning & execution, create periodic traffic hotspots and good-selling items.
Closely collaborate with marketing, product, supply chain and store teams to realize online-offline resource synergy, optimize SKU launch rhythm and inventory turnover.
Control channel cost and ROI, monitor full-link data of traffic, conversion and repurchase, continuously iterate operation methodology based on data insight.
Build and manage internal e-commerce team, define team KPI and incentive mechanism; maintain high-level cooperation with key platform resources from Tmall, Douyin, Xiaohongshu etc.
Sync progress and business performance with global & local leadership regularly.

理想的求职者

Bachelor's degree in Marketing, Business Administration or related field; Master's preferred.
8+ years full-channel DTC e-commerce management experience, proven record of end-to-end self-operated store P&L responsibility; rich experience in content & hotspot-driven sales growth.
Solid capability in big promotion management, product portfolio planning and cost control; proficient in data-driven operation optimization.
Outstanding cross-department coordination, team management and commercial negotiation skills.
Experience in Sports/Apparel/Outdoor preferred.