Save Job Back to Search Job Description Summary Similar Jobs Iconic Global Brand with Strong Heritage Participate in China's Fast-Growing Sports Market About Our Client The company offers a full ecosystem of premium products to it's customers. It has built a strong global community through its commitment to innovation, sustainability, and athlete development, partnering with many of the world's sports events. They are now investing in expanding its direct-to-consumer capabilities and accelerating its digital transformation across key e-commerce and social commerce platforms. Job Description Develop annual e-commerce business plan, budget, pricing & inventory strategy for full self-operated channels (Tmall/JD/Douyin/Mini Program etc.), deliver full-year GMV and profit target. Lead end-to-end e-commerce operation including shelf operation, content marketing, KOL cooperation, live streaming and big promotion campaign planning & execution, create periodic traffic hotspots and good-selling items. Closely collaborate with marketing, product, supply chain and store teams to realize online-offline resource synergy, optimize SKU launch rhythm and inventory turnover. Control channel cost and ROI, monitor full-link data of traffic, conversion and repurchase, continuously iterate operation methodology based on data insight. Build and manage internal e-commerce team, define team KPI and incentive mechanism; maintain high-level cooperation with key platform resources from Tmall, Douyin, Xiaohongshu etc. Sync progress and business performance with global & local leadership regularly. The Successful Applicant Bachelor's degree in Marketing, Business Administration or related field; Master's preferred. 8+ years full-channel DTC e-commerce management experience, proven record of end-to-end self-operated store P&L responsibility; rich experience in content & hotspot-driven sales growth. Solid capability in big promotion management, product portfolio planning and cost control; proficient in data-driven operation optimization. Outstanding cross-department coordination, team management and commercial negotiation skills. Experience in Sports/Apparel/Outdoor preferred. What's on Offer High Visibility with Global and Local Leadership Own the Full E-Commerce Business Contact Lusinda Fang Quote job ref JN-112026-7142773 Phone number +8621 6035 3522 Job summary Function Digital Specialisation Ecommerce What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Lusinda Fang Consultant phone +8621 6035 3522 Job Reference JN-112026-7142773
