EC AM-KOL management

上海 全职 查看职位描述
This role drives KOL live commerce performance across key e-commerce platforms while managing partnerships, budgets, and ROI to achieve GMV growth. It also supports trade marketing by planning promotions, analyzing competitors, and optimizing forecasting to ensure strong commercial execution.
  • Join a global company in dermo-cosmetics.
  • Work with influencers to build impactful, scalable success

关于我们的客户

Our client is a well-established organisation operating in the FMCG sector, known for its innovative approach and commitment to excellence. With a significant presence in the market, they specialise in delivering high-quality products and services to their customers.

职责描述

  • KOL Live Management (70%)
    • Manage KOL-driven GMV, budget planning, and commercial negotiations across major e-commerce platforms (Tmall, Douyin, Xiaohongshu, etc.)
    • Collaborate with TP (Tmall Partner)/DP (Distributor Partner) to expand and optimize KOL resources
    • Track KOL performance and benchmark key competitors' KOL strategies and results
    • Refine and standardize SOPs to improve execution efficiency and accuracy, ensuring KOL activities enhance brand equity
  • Trade Marketing (30%)
    • Plan and execute monthly promotion campaigns, including performance tracking and post-campaign analysis
    • Conduct competitor benchmarking and campaign analysis
    • Manage monthly rolling forecasts for products and GWP (Gift With Purchase)
    • Ensure forecast accuracy and maintain appropriate safety stock levels

理想的求职者

A successful EC AM-KOL management professional should have:

  • Minimum 3 years of e-commerce operation experience (Tmall or Douyin is required).
  • Proven experience in KOL/influencer management, with relevant resources preferred.
  • Strong communication and negotiation skills, able to thrive in a fast-paced environment.

薪酬待遇

  • Opportunity to work in a globally dermo-cosmetics and pharmaceutical group with strong brand.
  • Hands-on experience managing high-impact KOL live commerce across major Chinese e-commerce platforms.
  • Exposure to multi-brand, multi-category operations in a fast-growing and dynamic market.
  • Collaboration with influencers, agencies (TP/DP), and cross-functional teams.
  • International working environment with strong values in sustainability and social responsibility.
联系
Ariel Sun
职位编号
JN-052026-7018637
联系电话
+86 21 6026 8008

职位概要

职位类别
数字营销与电子商务
子类别
电子商务
行业
快速消费品(FMCG)
地区
上海
工作类型
全职
顾问名字
Ariel Sun
顾问电话号码
+86 21 6026 8008
职位编号
JN-052026-7018637

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