Digital and Social Communication--Luxury

上海 全职 RMB400,000 - RMB800,000 年薪 查看职位描述
Responsible for Digital and Social Communications activities in China
  • MNC
  • Luxury Brand

About Our Client

Luxury Brand

Job Description

1. Strategy Development: Develop and implement comprehensive digital and social media strategies that align with our brand vision and drive business objectives.2. Content Creation: Lead the creation of high-quality, visually stunning content that showcases our products and brand story across social media channels, websites, and digital ads.3. Platform Management: Manage and optimize our presence on key social media platforms (WeChat, Reddit, and TikTok) and ensure consistency in messaging and branding.4. Campaign Execution: Plan and execute impactful digital campaigns, including influencer collaborations, KOL activations, and event sponsorships.5. Performance Analysis: Monitor and analyze campaign performance using advanced analytics tools to identify trends, measure ROI, and optimize future strategies.

6. Trend Spotting: Stay up-to-date with the digital trends, social media innovations, and emerging technologies to inform strategy and drive innovation

The Successful Applicant

1. Bachelor's degree in Marketing, Communications, or a related field.
2. Minimum 5 years of experience in digital and social media marketing within the luxury industry.
3. Proven track record of developing and executing successful digital campaigns that drive engagement and sales.
4. Strong understanding of luxury market dynamics and consumer behavior.
5. Exceptional creativity and storytelling skills with a eye for visual aesthetics.
6. Proficient in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google
7. Strong leadership skills with the ability to mentor and inspire a team.
8. Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.

What's on Offer

Opportunity to work with a world-renowned luxury brand

Contact
Mark Wu
Quote job ref
JN-072024-6473180
Phone number
+86 21 6035 3448

Job summary

Function
Marketing
Specialisation
Digital, Online & Social Media
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Mark Wu
Consultant phone
+86 21 6035 3448
Job Reference
JN-072024-6473180

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