Corporate Communications and PR (AD Level)--Insurance

Corporate Communication Strategy
1. Develop corporate communication strategy on what, when, where and how to disseminate corporate and business information effectively and consistently.
2. Establish strong relationship with media to create positive influence to promote the company's brand positioning.
Corporate Communication Governance
1. To ensure adherence to Communication Protocols to safeguard the compliance of internal and external communication material.
2. Owner of regulator's reputation management policy and monitor its execution among channels and BUs.
3. Gatekeep and main consultation point of contact for media issues, and responsible for advisory and education on all media matters.
Public Relations and Reputation Management
1. Proactively drive and maintain media relation building through press conference, media visit, regular communication etc.
2. Monitor and review the execution of branch media relation management, providing prompt and regular recommendations
3. Constantly Identify media story opportunities and translating them into tangible materials, to be used as an edge or defensive tactics against competition.
4. Design and drive public relation campaigns to enhance consumer experience
5. Manage reactive media relations and lead crisis management strategy and execution with branches, to pre-empt and prevent potential crisis and to have prompt response to crisis that happened.
6. Proactively manage industry forum exposure and award recognition to enhance recognition within the industry.