CMI Lead (Greater China) - Food & Beverage

Shanghai Permanent RMB1,000,000 - RMB1,500,000 per year View Job Description
This role is to lead insights agenda and help shape the future direction of the business through deeper consumer and market understanding.This is a high-impact leadership role for an individual who combines strategic thinking with execution excellence, and who is passionate about driving change, challenging conventional thinking, and embedding insights into business decision-making.
  • A highly visible leadership position with Greater China scope
  • The opportunity to shape and transform an insights function for the future

About Our Client

An international organization with recognition in Food & Beverage sectors.

Job Description

  • Lead the development and delivery of consumer, shopper, category, and market insights to support business growth and strategic priorities.
  • Partner with senior stakeholders across commercial, marketing, innovation, and sales functions to translate insights into actionable business recommendations.
  • Drive the evolution of the insights function by introducing modern tools, methodologies, and ways of working.
  • Manage consumer-centric decision-making across the organization and strengthen the role of insights in shaping business strategy.
  • Identify emerging consumer, category, and market trends to support innovation, portfolio development, and long-term planning.
  • Build strong frameworks and capabilities that improve the quality, speed, and impact of insights generation.
  • Lead key research programs and ensure insights are effectively communicated to influence business decisions.
  • Foster a culture of curiosity, continuous learning, and evidence-based thinking throughout the organization.

The Successful Applicant

  • Bachelor's degree or above.
  • Extensive experience in Consumer Insights, Market Research, Shopper Insights, Strategic Planning, or related fields.
  • Proven ability to influence senior stakeholders and drive business impact through insights.
  • Demonstrated experience in transformation, building new capabilities, or driving organizational change.
  • Strong commercial acumen with the ability to connect consumer understanding to growth opportunities.
  • Experience working in complex, matrixed, or evolving business environments.
  • A proactive, resilient, and results-oriented talent who thrives on challenges and embraces change.
  • Excellent communication, storytelling, and stakeholder management skills.
  • Familiarity with advanced analytics, digital research tools, AI-enabled solutions, or emerging insight methodologies is an advantage.

What's on Offer

  • A highly visible leadership position with significant influence on strategic decision-making.
  • The opportunity to shape and transform an insights function for the future.
  • Exposure to senior leadership and cross-functional business partnerships.
  • A dynamic environment where new ideas, different perspectives, and continuous improvement are encouraged.
  • The chance to make a meaningful impact on business growth and organizational development.
Contact
Florence Wang
Quote job ref
JN-112026-7140235
Phone number
+86 21 6035 3690

Job summary

Function
Marketing
Specialisation
Analysis & Planning
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Florence Wang
Consultant phone
+86 21 6035 3690
Job Reference
JN-112026-7140235

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.