BU Head - FMCG (B2C Retail)

上海 全职 RMB1,000,000 - RMB1,200,000 年薪 查看职位描述
This role will manage the Retail Business Unit in China, overseeing national key accounts, O2O channels, regional execution teams, distributor management, and commercial excellence functions. The successful candidate will be responsible for driving sustainable growth across multiple food brands and categories while managing organizational transformation and execution excellence.
  • Stable business foundation and strong global resources
  • Managing a sizeable commercial organization and shaping future market strategy.

关于我们的客户

Our client is a famous food company with a long-standing heritage and a strong presence in global consumer markets. In China, the company operates a diversified retail portfolio.

Following a recent organizational redesign, the company is strengthening its leadership team and seeking an experienced business head to accelerate growth, enhance commercial execution, and unlock new opportunities across China's retail landscape.

职责描述

  1. Develop and execute the overall Retail BU growth strategy aligned with China and APAC business objectives.
  2. Manage National Key Accounts (including O2O platforms), regional sales execution teams, and commercial excellence functions.
  3. Drive strategic initiatives across Route-to-Market (RTM), Trade Marketing (TM), and Sales Operations (SOP) processes.
  4. Manage a diversified portfolio covering multiple brands and categories, including chilled meat products, canned products, peanut butter, and snacks.
  5. Identify and commercialize new category opportunities within the China retail market.
  6. Build and optimize distributor networks to improve market coverage, execution quality, and profitability.
  7. Collaborate closely with Supply Chain, Marketing, Finance, and other cross-functional teams to deliver business objectives.
  8. Manage organizational transformation initiatives and strengthen commercial capabilities following recent structural changes.
  9. Develop customized go-to-market strategies and customer solutions to address channel-specific requirements.
  10. Deliver revenue growth, market share expansion, and sustainable profitability while maintaining strong operational discipline.
  11. Coach and develop a high-performing leadership team and foster a culture of accountability and collaboration.

理想的求职者

  • Bachelor's degree or above.
  • Approximately 35-45 years old with strong leadership maturity and business acumen.
  • 10+ years of progressive commercial leadership experience within FMCG, food, snacks, consumer goods, or related sectors.
  • Demonstrated experience managing large regional or national sales organizations.
  • Strong background in National Key Accounts, distributor management, route-to-market strategy, and commercial planning.
  • Experience managing both mature businesses and entrepreneurial growth initiatives within a corporate environment.
  • Proven success managing complex product portfolios and multiple channels.
  • Strong strategic thinking combined with excellent execution capability.
  • Experience managing large cross-functional teams and driving organizational change.
  • Knowledge of customized product development or customer-specific commercial solutions is highly desirable.
  • Snack category experience is considered a strong advantage.
  • Fluent English communication skills, with the ability to participate in executive-level meetings and presentations.
  • Comfortable working in a matrix organization and engaging with regional and global stakeholders.

薪酬待遇

  • Competitive annual package.
  • Opportunity to manage a sizeable B2C Retail Business Unit with full commercial responsibility.
  • Direct exposure to APAC and global leadership teams.
  • Stable platform with strong brand recognition and long-term investment in the China market.
  • Significant opportunity to influence business strategy, organizational development, and future category growth.
联系
Sage Yin
职位编号
JN-072026-7070850
联系电话
+86 2160268071

职位概要

职位类别
高阶人才搜寻
子类别
销售
行业
快速消费品(FMCG)
地区
上海
工作类型
全职
顾问名字
Sage Yin
顾问电话号码
+86 2160268071
职位编号
JN-072026-7070850

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