Brand Manager - Confectionery

上海 全职 RMB400,000 - RMB500,000 年薪 查看职位描述
We are partnering with a well known international FMCG company to look for a high-performing Brand Manager to drive business growth and shape the future of its portfolio in China.
  • Global exposure with end-to-end brand ownership
  • Career development with high performing team

关于我们的客户

A globally established consumer goods group with a strong heritage and a portfolio of well-loved brands enjoyed by consumers across 100+ markets. With a strong focus on quality, innovation, and long-term brand building, the company continues to expand its presence in Asia.

职责描述

  • Drive brand performance and unlock growth opportunities through strategic projects and full marketing plan execution
  • Develop brand strategy and support long-term business planning
  • Analyze market data and consumer insights to identify opportunities, gaps, and actionable recommendations
  • Lead product portfolio and channel strategy for key markets
  • Partner with cross-functional teams on financial evaluation for new product launches
  • Execute integrated marketing campaigns across digital, social, influencer, and offline channels
  • Manage creative development and ensure consistency across all platforms
  • Adapt global brand strategies to local market needs
  • Own A&P budget management and optimize ROI
  • Support annual planning, forecasting, and budgeting processes
  • Monitor P&L performance and identify improvement areas
  • Collaborate with regional/global stakeholders on portfolio and priorities
  • Lead new product development processes, including compliance and coordination
  • Prepare regular and ad-hoc performance reports

理想的求职者

  • Bachelor's degree in Marketing or a related field
  • Minimum 6+ years of experience in FMCG or consumer marketing
  • Strong commercial acumen with a proven track record in brand management
  • Data-driven with deep understanding of consumer insights
  • Excellent storytelling and communication skills
  • Strong analytical and problem-solving capabilities
  • Highly organized, proactive, and resilient
  • Fluency in English



Nice to have: Experience in confectionery or exposure to regional (APAC) markets

薪酬待遇

Global Brand Exposure - Work on internationally recognized brands with opportunities to collaborate across markets

High Impact Role - Own key initiatives end-to-end and directly influence business growth in a dynamic market

Career Development - Join a stable yet fast-evolving organization that values long-term talent growth and internal progression

联系
Florence Wang
职位编号
JN-052026-7014843
联系电话
+86 21 6035 3690

职位概要

职位类别
市场营销
子类别
品牌及设计
行业
快速消费品(FMCG)
地区
上海
工作类型
全职
顾问名字
Florence Wang
顾问电话号码
+86 21 6035 3690
职位编号
JN-052026-7014843

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