BD Manager - Retail Expansion & Store Development

Shanghai Permanent RMB500,000 - RMB600,000 per year View Job Description
This role will be responsible for identifying and securing prime retail locations, lease negotiations, developing strategic relationships with key landlords and developers, and supporting the brand's long-term growth objectives while preserving its luxury positioning and customer experience standards.
  • Prestigious global luxury brand
  • Great Business

About Our Client

Our client is a prestigious global luxury brand seeking an experienced Business Development Manager to drive its retail expansion strategy across China

Job Description



Retail Expansion Strategy

  • Develop and execute annual and long-term retail expansion plans aligned with company growth objectives.
  • Identify and evaluate new store opportunities across luxury malls, premium commercial districts, airports, and high-street retail locations.
  • Support market entry strategies for new cities and emerging luxury retail markets.
  • Conduct location analysis, traffic studies, and competitive benchmarking to evaluate business potential.



Site Selection & Feasibility Analysis

  • Lead the end-to-end site selection process for new boutiques, relocations, upsizing, and renovation projects.
  • Perform commercial assessments including sales potential, customer demographics, catchment analysis, and investment returns.
  • Prepare detailed feasibility studies, business cases, and financial projections for senior management approval.
  • Monitor luxury retail developments and maintain a robust pipeline of future expansion opportunities.



Leasing & Commercial Negotiation

  • Lead lease negotiations with landlords, developers, and commercial partners.
  • Secure favorable commercial terms including rental structure, lease tenure, contribution packages, and exclusivity clauses.
  • Partner with Legal and Finance teams to review lease agreements and manage contractual risks.
  • Monitor lease renewals and proactively identify opportunities for optimization and portfolio enhancement.



Stakeholder Management

  • Establish and maintain strong relationships with major luxury landlords, shopping mall operators, developers, and government stakeholders.
  • Act as the primary point of contact for strategic commercial discussions and expansion projects.
  • Collaborate closely with Retail Operations, Store Design, Finance, Legal, Marketing, and Merchandising teams throughout the project lifecycle.



Market Intelligence

  • Monitor luxury retail trends, competitor movements, and commercial real estate developments.
  • Provide management with actionable market insights and strategic recommendations.
  • Track key market performance indicators and identify opportunities for portfolio growth.



Project Coordination

  • Ensure smooth execution of store opening projects from site acquisition through store launch.
  • Coordinate with internal and external stakeholders to ensure adherence to timelines, budget, and brand standards.
  • Support store renovation, relocation, and rightsizing initiatives when required.

The Successful Applicant

  • Bachelor's Degree in Business, Real Estate, Retail Management, Finance, or a related discipline.
  • 5-10 years of experience in Retail Expansion, Business Development, Leasing, Store Development, or Commercial Real Estate.
  • Proven experience securing premium retail locations for luxury, fashion, jewelry, watches, beauty, lifestyle, or premium consumer brands.
  • Strong understanding of China's luxury retail landscape and major commercial property operators.
  • Demonstrated success in lease negotiations and landlord relationship management.
  • Strong financial modeling and business case development capabilities.
  • Excellent communication, negotiation, and stakeholder management skills.
  • Fluent English and Mandarin communication skills.



What's on Offer

Competitive Salary

Contact
Mark Wu
Quote job ref
JN-102026-7124252
Phone number
+86 21 6035 3448

Job summary

Function
Sales
Specialisation
Business Development
What is your area of specialisation?
Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Mark Wu
Consultant phone
+86 21 6035 3448
Job Reference
JN-102026-7124252

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.