APAC Head of Marketing-- Global Lifestyle Brand

Regional Marketing Leadership

• Develop and execute the APAC marketing strategy aligned with global business objectives and regional growth priorities.
• Lead annual and long-term marketing planning, investment allocation, and performance management across APAC markets.
• Drive brand equity, market share growth, and consumer penetration through integrated marketing initiatives.

Market Expansion & Consumer Growth

• Identify business opportunities, consumer trends, and competitive dynamics across APAC markets.
• Develop localized go-to-market strategies while maintaining global brand consistency.
• Accelerate consumer acquisition, retention, and loyalty programs through omnichannel marketing approaches.

Japan & Korea Market Leadership

• Partner closely with local country teams to drive business performance in Japan and South Korea.
• Ensure marketing strategies reflect local consumer behavior, cultural nuances, and market dynamics.
• Build strong relationships with local stakeholders, distributors, agencies, retailers, and key opinion leaders.

Brand & Communications

• Oversee integrated brand campaigns across traditional, digital, social, PR, CRM, influencer, and experiential channels.
• Lead innovation launches and category-building initiatives to strengthen market leadership.
• Ensure consistent brand storytelling and premium consumer experience across all touchpoints.

Digital & Omnichannel Excellence

• Drive digital transformation across e-commerce, social commerce, CRM, marketing automation, and retail media.
• Leverage consumer insights, analytics, and AI-enabled marketing capabilities to improve marketing ROI.
• Build strong partnerships with platforms such as Tmall, Douyin, Little Red Book, Kakao, Naver, Rakuten, and regional e-commerce ecosystems.