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The Director Client Insights & Communications will lead the development and execution of strategies to enhance client understanding and communication effectiveness within the luxury industry. This role requires a strategic thinker with expertise in marketing and agency operations to drive impactful insights and campaigns.
Managing the entire customer relationship management (CRM) strategy, programs, and operations. You will work closely with cross-functional teams to develop, implement, and optimize CRM strategies that drive customer satisfaction, loyalty, and revenue growth.
该职位需要一位能够领导市场营销战略和执行的首席市场官(CMO),以推动公司在零售行业的品牌影响力和市场占有率。您将负责营销团队的管理,并与其他部门协作以实现公司的业务目标。
制定年度CRM策略和预算
1.根据品牌全年策略,制定年度营销策划与传播推广方案;2.根据公司的销售计划制定品牌营销方案,提高品牌忠诚度、实现顾客购买转化率、拉动销售的市场推广策略,带团队进行专业创意营销活动的策划及执行,主要交付指标:核心渠道搜索量、NPS等
据公司发展战略,制定公司品牌发展策略和规划,包括行业和竞争对手分析,市场和用户研究,定期对品牌定位和核心用户利益点梳理; 建立公司品牌战略规划、品牌体系以及品牌管理的基础规范、制度、流程,包含品牌管理/定位、品牌视觉、品牌公关与传播;
This role is responsible for developing and executing end-to-end brand communication strategies across multiple consumer touchpoints. You will oversee integrated marketing initiatives, social media operations, and digital asset management, while working closely with cross-functional and global stakeholders to enhance brand equity and engagement.
该职位全面负责公司全国市场战略制定、品牌建设、营销活动策划及团队管理,推动线上线下整合营销,促进大规模门店网络的商业增长。
负责整个品牌策略,品牌建设以及推广的工作
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