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Developing and executing corporate marketing strategies, product management, and brand strategic communication plans to drive growth and enhance competitiveness of the adhesive tape product line in target markets. Integrate market insights, product innovation, and brand communication resources to ensure the achievement of corporate strategic objectives.
Candidate will be responsible for lea ding global marketing team.
This is an exciting opportunity for a marketing expert with strong knowledge of Greater China and SEA as well as a passion and understanding for the luxury / consumer goods market category.
Oversee all aspects of brand planning, design, promotion, and managementLead market intelligence and research initiatives to analyze mid-to-long-term market patterns (scale/structure/trends), market characteristics, and future trajectories.
End to End marketing management
1. 负责公司品牌体系搭建、规范梳理等管理工作,实现品牌调性的提升;2. 品牌年轻化,能建立品牌在年轻群体中的知名度。提高品牌在新媒体、社交媒体上的话题度;3. 品牌活动策划和执行。
需制定并执行营销策略, 推动集团业务稳步发展
需主导全球化品牌战略,结合3D NAND闪存技术优势(如Xtacking架构)塑造品牌形象,统筹品牌传播、产业链生态合作及舆情管理。
公司品牌营销板块负责人, 0-1搭建团队;海外跨团队配合和协作;
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