快速消费品(FMCG)行业 品牌总监职位

#GoGlobal

作为公司的品牌总监, 您将对公司的品牌战略制定和落地负,扩大品牌影响力

根据业务规划和消费洞察,制定全年整合营销计划,从品牌传播、流量整合、线下活动进行全局 把控和有效整合, 通过内容运营、事件营销、数字营销等手段,推动品牌建设。

1.根据品牌全年策略，制定年度营销策划与传播推广方案；

2.根据公司的销售计划制定品牌营销方案，提高品牌忠诚度、实现顾客购买转化率、拉动销售的市场推广策略，带团队进行专业创意营销活动的策划及执行，主要交付指标：核心渠道搜索量、NPS等

负责在抖音.微信.直播平台.小红书.B站等新媒体的运营及推广工作，制定季度及月度的运营推广计划，并带领团队推进执行，助力销售目标；

负责整个品牌策略，品牌建设以及推广的工作

负责整个集团层面品牌策略和整合营销

该职位帮助公司打造品牌

1、参与制订公司品牌战略，根据公司品牌战略和目标，制定企业长期品牌发展规划及具体品牌发展计划，促进公司品牌战略目标实现；

Support the development and implementation of all marketing activities within the Paint Preparation portfolio in ANZ

The role will assist in the flawless execution of all ANZ marketing activities across this portfolio, working cross functionally, and liaising closely with our Customer Marketing team to achieve our commercial goals

With a portfolio of multiple brands, we are committed to providing consumers with high - quality, innovative, and trend - setting products. We leverage our deep understanding of the Chinese beauty market, combined with the unique heritage and expertise of our brands, to drive growth and success in this dynamic industry.

• 品牌战略规划：
  
  • 制定并执行品牌公关战略，提升品牌知名度、美誉度和影响力，确保品牌在市场中的独特定位和竞争优势。
    

• 公关活动策划与执行：
  
  • 策划并组织各类公关活动，包括但不限于新品发布会、品牌推广活动、行业研讨会等，确保活动的顺利进行并达到预期效果。与活动策划公司、媒体机构等合作，整合资源，提升活动的影响力和参与度。
    

梳理品牌定位，根据品牌定位和产品定位结合市场需求制作并运营内容，以内容为驱动力提升销售和品牌势能。

一个品牌传播战略职位，旨在协调带领包括媒体传播与社交传播团队和外部供应商，以实现品牌的整合营销目标。该职位需要负责品牌传播策略规划、传统媒体与数字营销策划与落地等多个方面的工作

• 负责全国区域内的匹克球渠道/客户开拓、维护；
• 根据匹克球市场特点、品牌规划制定销售计划并完成销售目标；

The role reports to China GM directly, managing a team to develop the retail store business

This position for a Sales Director involves managing the sales team in the FMCG industry, ensuring profitable growth and meeting sales targets.

The ideal candidate will have a strong background in merchandising, detail-oriented, and a passion for delivering exceptional customer experiences. The Merchandising Manager will be responsible for overseeing the planning, execution, and optimisation of our product offerings across various channels.

This role will be responsible for overall PR scope, build brand equity and communication with global headquarter.

An experienced Own Brand Sourcing Manager is crucial in building a robust global supply base to support our brands across multiple countries. You will be responsible for developing and executing strategic sourcing plans, optimising costs, and ensuring high standards of quality, sustainability, and supplier performance.

The role will be responsible for driving growth and expanding market share. You'll identify new business opportunities, build and maintain client relationships, and lead strategic initiatives to achieve sales and revenue targets.