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跨境电商商品运营策略总览:全面领导并执行跨境电商平台的商品运营战略规划,深度剖析全球商品市场动态,融合平台流量特性,定制高效运营策略,以加速业务增长并深化用户体验。
我们正在寻找一位商品企划总监,他/她将负责制定并实施商品策略。商品企划总监将运用他们的专业知识和创新思维,来驱动我们的产品开发和销售。
协助CEO建立各品牌营销战略(品牌发展战略、渠道发展战略、商品战略、营销组合策略和年度/季度/月度营销计划),参与公司短、中、长期的营销战略计划
根据销售目标规划,组织产品的市场调研及分析工作,根据消费人群分析和消费者实际需求,结合产品市场表现分析,结合服装产品的品牌定位与营销的市场方向,制订产品结构及产品发展规划,形成商品企划方案。
实现营运体系一致性、标准化。建立并落实统一的跨区域门店体验评价体系。实现营 运标准的强可操作性和高可复制性,并定期检讨、优化营运标准与流程,以提升患者 回头率和整体满意度;建立基于服务指标、用户反馈的评价系统,将其全面投入使用 并持续优化
The Internal Communications Manager will oversee the planning and delivery of effective internal communication strategies within the organization. This role plays a key part in aligning employee engagement with organisational goals.
The role of Content Marketing Manager in the FMCG industry involves developing and implementing content strategies that align with brand objectives and enhance customer engagement. Based in Shanghai, this position requires a results-oriented individual with a strong understanding of branding and content marketing functions
领导团队深度参与客户需求对接并将其显性化;制定项目计划,控制项目节点,完成从需求-设计开发-新产品导入-量产-售后跟踪和产品迭代优化等产品全生命周期管理;优化跨部门协作流程,协同客户、市场部、供应链、生产部、售后服务等部门缩短开发周期,使技术产品高效市场化并为公司创造商业价值。
The Digital Marketing Manager will lead digital initiatives within the FMCG industry, focusing on strategy development, campaign execution, and performance optimisation. Based in Shanghai, this role offers the opportunity to make a significant impact on the company's marketing efforts.
You will partner with global and local across product, creative, production, communication, channel, operation, artists, producers, designers, agency to create, deploy, and lead industry campaigns in CN, while also making a global appearance.
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