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负责规划和管理食品产品的全生命周期,从市场调研、产品定位到开发、推广,确保产品满足市场需求,提升品牌竞争力和市场份额。
深入理解公司整体战略,制定与之相匹配的品牌及产品策略规划,包括品牌定位及二级发展策略、品类赛道选择及发展规划等,确保与公司整体战略保持一致;基于市场调研结果,打造差异化品牌及产品策略,扩大市场影响力;
This role will be responsible for managing three major whisky brands on Douyin and other selected video/livestreaming platforms.The position will have full scope to manage and develop the brand digital presence, including responsibility for content, publishing, search, paid media, e-commerce, live-streaming, KOL management, etc
The Transition Manager in a global beauty brand is tasked with migrating over a dozen IT systems from multiple agencies to a single operator, handling all aspects from planning and stakeholder communication to system migration and team leadership.
The CRM Project Manager at a luxury company is responsible for collaborating with suppliers, managing internal teams, and managing all aspects of CRM projects, including planning, reporting, and ensuring on - time delivery.
这个岗位的品牌营销总监需要擅长管理和发展公司的品牌形象,同时还需要拥有出色的市场分析能力,以推动公司的业务增长。
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