Marketing Head

Guangzhou 全职 View Job Description
负责品牌战略规划与建设,提升品牌认知度与消费者好感度主导新品概念开发、市场定位、包装创意及上市推广全流程
  • 市场一把手,负责end to end marketing。
  • 新锐品牌,主打年轻消费群体。

About Our Client

这是一家位于广州的新兴消费品牌。

Job Description

  • 负责品牌战略规划与建设,提升品牌认知度与消费者好感度
  • 主导新品概念开发、市场定位、包装创意及上市推广全流程
  • 统筹端到端营销工作,包括品牌传播、内容营销、社媒运营、KOL合作等
  • 洞察消费者趋势与竞品动态,推动产品与营销创新
  • 协调产品、电商、销售等团队,确保品牌策略一致性与落地效果
  • 管理市场团队与预算,提升团队效率与ROI

The Successful Applicant

  • 本科及以上学历,市场营销、品牌管理、广告等相关专业优先
  • 5年以上品牌或产品市场经验,有护肤/美妆行业背景者优先
  • 具备品牌建设、产品创新与整合营销的实战经验
  • 熟悉消费者洞察、内容营销与社交媒体生态
  • 具备良好的项目管理能力与跨部门沟通协作能力

What's on Offer

  • 享有完善的福利和假期政策。
  • 融洽的工作环境和开放的企业文化。



Contact
Claire T Tan
Quote job ref
JN-082025-6814903
Phone number
+862022830244

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Guangzhou
Contract type
Permanent
Consultant name
Claire T Tan
Consultant phone
+862022830244
Job Reference
JN-082025-6814903

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.