• Talent Trends 2025: Compete on Clarity

    Build your hiring advantage with clear answers to five key questions top talent is asking right now

    Talent trends 2025

  • The big story

    Uncover universal and local insights to power up your people strategies.

    Explore trends shaping the world of work

    Gain the edge you need

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    Our data, your way

    Gain even more clarity by using our tool to discover our data, your way.

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  • What answers are inside Talent Trends 2025?

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    Salary

    Can you match candidates’ growing expectations amid changing economic conditions?

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    Flexibility

    What does the future of flexibility look like in your business?

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    Technology

    How is GenAI driving the future of work and people?

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    Culture

    Evolving candidate expectations require evolving culture – are you aligned?

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    Values

    Are you hiring individuals with matching core values?

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  • GCN-Rupert-Forster

    Rupert Forster

    Senior Managing Director 
    Greater China, PageGroup

    Gain a competitive hiring advantage with clarity on what workers want

    Our 2025 Talent Trends report is built on insights from 50,000 respondents, revealing 46% of businesses struggled to hire in the last year and 34% faced challenges retaining staff. The reason? A lack of clarity around five key areas that matter most to workers in 2025. 

    Our latest research answers these critical questions—helping businesses gain a competitive hiring advantage by understanding what candidates and employees look for from their employers. Whether it's salary expectations, career growth, flexibility, or workplace culture, this report provides the data and insights needed to hire and retain top talent in a shifting market.

  • FAQs

    Talent Trends is a comprehensive study of skilled professionals across a multitude of industries. It provides data-driven analysis and actionable insights into the job market, helping businesses navigate the shifting labour market and shape talent strategies for their organisations.

    Almost 50,000 participants were surveyed across 178 markets in Africa, Asia Pacific, Europe, North America, South America, and the Middle East over Q4 2024. 

    The report provides employers with clear insights into what truly matters to today’s workforce by answering five key questions around salary, flexibility, technology, culture, and values. It identifies the key drivers shaping both global and local hiring landscapes, helping businesses understand workers’ motivations, attitudes, and expectations. By addressing these critical areas, the report aims to equip employers with the knowledge needed to attract, retain, and engage top talent in 2025.

    By understanding what potential and existing employees truly want from the world of work—across salary, flexibility, technology, culture, and transparency—businesses can gain the clarity they need to build more effective talent strategies. These insights help shape competitive attraction, hiring, and retention approaches that align with workforce expectations, ensuring they secure and keep the right talent. With a clearer picture of employee priorities, organizations can create workplace environments that drive engagement, enhance productivity, and support long-term business objectives in 2025 and beyond.

    Yes, the report identifies key drivers in talent development. By understanding the preferences, aspirations, and goals of candidates, businesses can build effective people strategies and initiatives to nurture and retain their employees.

    The report covers data collected throughout November 2024, providing updated insights into the hiring and talent market for 2025.

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