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制定年度CRM策略和预算
The Director Client Insights & Communications will lead the development and execution of strategies to enhance client understanding and communication effectiveness within the luxury industry. This role requires a strategic thinker with expertise in marketing and agency operations to drive impactful insights and campaigns.
Managing the entire customer relationship management (CRM) strategy, programs, and operations. You will work closely with cross-functional teams to develop, implement, and optimize CRM strategies that drive customer satisfaction, loyalty, and revenue growth.
该职位需要一位能够领导市场营销战略和执行的首席市场官（CMO），以推动公司在零售行业的品牌影响力和市场占有率。您将负责营销团队的管理，并与其他部门协作以实现公司的业务目标。
该职位负责面向北美市场的全域营销战略，从策略制定、整合营销、渠道投放到数据复盘，全面提升品牌影响力、用户参与度及业务增长效率。
o 制定并实施与中国全球品牌目标一致的全面数字营销策略。o 与全球营销团队合作，确定年度预算、行动计划和营销日历。o 关注数字趋势、竞争对手活动和消费者行为，以指导战略方向。
该岗位全面负责品牌在中国市场的中长期发展策略、年度品牌营销规划及整合传播执行，覆盖品牌定位、消费者沟通策略、新品上市、数字化营销及全渠道触达，推动品牌影响力与业务双重增长。
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