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1、根据年度销售指标,制定全年采买规划;2、根据销售增长,制定商品增长的策略和方向。为支撑业务增长,根据各类渠道预算增长需求,制定采买需求;
管理集团运营中心包含运营优化,运营培训,自营/联营管理,客服中心等,向集团CEO汇报。
全盘统筹的销售一把手角色,线上+线下
直接汇报给集团品牌总监,根据公司的市场发展战略及公司品牌定位,主要负责文案撰写:包括官网文案、官微、官博、线下宣传文案(如店面展示及媒体的位置、商务流程沟通和内容展示等)、对外公关稿件等;品牌推广活动:包括活动策划、组织及落地(有供应商);负责行业主流媒体对接及维护工作。
根据业务整体战略发展需要,制定中长期营销战略和产品品牌战略规划并组织实施,优化产品结构,提升市占率。制定各产品品牌及媒介策略,提高品牌知名度和美誉度。
岗位主要负责营销团队全盘管理和销售体系优化。
Contributes to the revenue and profitability targets for the segment by defining and executing in the region the (sub) segment strategy (including elements such as Go To Market models, Innovation, winning value proposition, product offer, specification and approvals, and related communication tactics) and activating local sales teams providing guidance with proper training and sales pipeline management review.