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1.能够拥有敏锐的消费者洞察及市场趋势判读,基于竞品及市场趋势,有效结合品牌定位和用户需求制定可行性推广方案输出;2.能够根据品牌需求以及业务需求进行异业合作谈判和完成异业合作推广工作;
作为公司的品牌总监, 您将对公司的消费级产品营销策略负责, 打造品牌营销, 做好品牌推广
品牌战略规划:制定和执行组织的品牌战略。了解目标市场、竞争对手和消费者需求,制定长期的品牌发展计划,并确保品牌战略与组织的整体战略目标一致。
Develop digital strategy and lead new business model development
1. Define and execute the positioning and promotion activities planning2. Develop content and (digital) tools & platforms3. Drive improvement and conversion through trends and performance analyses