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1.能够拥有敏锐的消费者洞察及市场趋势判读,基于竞品及市场趋势,有效结合品牌定位和用户需求制定可行性推广方案输出;2.能够根据品牌需求以及业务需求进行异业合作谈判和完成异业合作推广工作;
管理5-6人的新媒体团队;帮忙清晰各个品牌调性;对于新媒体平台有深刻理解。
我们正在寻找一位经验丰富、领导力出众的产品运营专家,加入我们的互联网企业,担任产品运营核心角色,共同推动业务的发展与创新。
负责全年的预算,同时可以增强项目管理能力
我们的客户是一家全球知名的消费品公司,出于海外业务发展需求,目前正热招海外市场的产品经理
It delivers a digital experience centered around our consumers and customers. The aspiration is to define and build a consistent digital strategy, plans and capabilities, seamless experience across all omni-channel touchpoints, so that to enhance consumer brand awareness, consideration, consultation and customer digital experiences and brand adoption in the market
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
直接汇报给集团品牌总监,根据公司的市场发展战略及公司品牌定位,主要负责文案撰写:包括官网文案、官微、官博、线下宣传文案(如店面展示及媒体的位置、商务流程沟通和内容展示等)、对外公关稿件等;品牌推广活动:包括活动策划、组织及落地(有供应商);负责行业主流媒体对接及维护工作。
Represent the brand as a whole in CN
危机公关舆情管理