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根据营销战略做市场分析,了解目标消费者分布情况等,通过调研描述目标消费者的画像和典型的消费者决策路径
-制定中长期和短期的推广方案及战略目标,以增强在建筑和设计公司、开发商和业主方的合作粘性,开发新项目机会,稳固客户口碑;-管理中国区月度/年度销售预算,根据需要协助公司或区域团队进行新系统/新流程的上线/执行.
负责全渠道营销策略、方案的制定及执行,孵化打造新锐美妆品牌,搭建团队
负责制定中长期市场战略规划、营销战略规划及年度实施计划,并负责监督、控制实施;负责整合营销,整合公司产品和服务,优化包装,组织拟订各种营销策划和策略方案,与相关部门的工作配合与对接。
1.根据公司发展战略,进行品牌战略规划及品牌体系建设,提升公司品牌形象与品牌价值;2.负责组织拟定所负责品牌的年度建设计划及方案,如品牌定位策略、媒介策略、新媒体营销策略等;
We are looking for a Marketing professional who is passionate about establishing a powerful brand to disrupt a traditional category, creating unique, breakthrough and engaging brand customer experience, and developing a strong portfolio based on customer needs.
大平台背景,发展前景好极具前景的赛道
The incumbent is responsible for the managing the company's marketing strategies planning and implementation, as well as overall branding and image.
对日韩市场进行充分调研与分析,研究市场及竞品发展状况,定期进行市场预测及情报分析,为公司决策提供依据,参与产品规划及GTM策略制定;
根据公司发展战略规划,制定年度品牌策略布局及各产品线月度营销推广方案,打造公司整体营销体系,完善和发展公司的品牌产品文化
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
The role will be responsible for managing marketing team, lead generation and ecosystem building.
Contribute to headquarter communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in APAC.
One of your key priorities will be to define and implement an APAC brand portfolio strategy, in line with the ambitious growth and transformation agenda for the region as well as drive regional brand building, developing, and implementing marketing, retail, and digital strategies in collaboration with APAC business units and global brand teams.
集团高管,品牌方向
根据公司产品线,独立制定相关产品及产品线推广计划,分配推广的预算及执行计划;负责新品上市及整合营销方案策划,执行,并分析复盘效果,输出分析报告
1. 负责公司政府项目的沟通和对接,维护政府项目进度,搭建有效沟通渠道;2. 负责组织实施各种政府沟通活动,组织参与相关政府活动;3. 提升公司在政府的认知度及美誉度,整合协调公司内部资源,获取政府认可及政策支持。
Develop consumer insight team to cooperate with marketing teamTo ensure the company maintains sharp insight
Be fully responsible for driving all marketing planning and all communications, activations of the brand within China to build brand awareness. To succeed in this role, the successful candidate has to be a marketing professional with a strong understanding of consumer marketing in the channel, communications and media landscape across China, with a high sensitivity to beauty.