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Be fully responsible for driving all marketing planning and all communications, activations of the brand within China to build brand awareness. To succeed in this role, the successful candidate has to be a marketing professional with a strong understanding of consumer marketing in the channel, communications and media landscape across China, with a high sensitivity to beauty.
This role is responsible for development of the product portfolio and innovation for Skincare and Makeup categories. This position will be essential in end to end product development process for China market.
This role will develop long-term and short term strategic brand plan to achieve business goals and lead overall marketing team to build up the brand.
该岗位将制定创新的产品策略,满足高端客户需求。塑造公司在高端食品赛道的未来发展,制定战略计划,推动公司在市场的地位。
该职位负责公司整个营销策略并带动新一轮增长
该职位负责品牌进驻海外市场的推广,品牌搭建,品牌策略与销售
负责整个业务部门的发展策略以及落地
负责整个品牌的定位,策略以及推广
直接向集团董事长汇报工作,负责整体贸易管理工作,包括但不仅限于原材料采购、出口贸易、国内全业态产品销售及产品品牌整体策略和规划管理,对集团业务指标达成、增长、业务的健康及可持续发展负责。
Contribute to headquarter communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in APAC.
The product manager works closely with all in- and external stakeholders to provide profitable growth and increase market share. The Product Manager reports to the Director of Marketing APAC/EMEA, in matrix with the local Marketing & Sales Director APAC.
品牌舵手+新生活方式定义者
你将作为集团CMO,根据公司的发展战略,重新帮助公司梳理清晰的品牌定位、品牌创意、品牌运营、品牌传播,协同产品、销售、和供应链中心,帮助公司打造出更有竞争优势的产品,直接对经营、利润和市场份额负责。
1、直接汇报给创始人/CEO, 负责公司整体品牌价值定位和重塑、品牌包装、社会化传播,包括但不仅限于线上下公关、媒体、新媒体等;2、提升品牌在用户群体中的首*选率,能够捕捉潜在用户群体,提升品牌知名度;3、品牌传播策略以提升自然流量、全网曝光量及品牌声量,组织大型联名活动等;4、品牌传播团队的组建与管理。