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对日韩市场进行充分调研与分析,研究市场及竞品发展状况,定期进行市场预测及情报分析,为公司决策提供依据,参与产品规划及GTM策略制定;
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
Contribute to headquarter communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in APAC.
One of your key priorities will be to define and implement an APAC brand portfolio strategy, in line with the ambitious growth and transformation agenda for the region as well as drive regional brand building, developing, and implementing marketing, retail, and digital strategies in collaboration with APAC business units and global brand teams.
集团高管,品牌方向
Develop consumer insight team to cooperate with marketing teamTo ensure the company maintains sharp insight
1. Planing and implementing comprehensive marketing strategies and programs to drive awareness,customer acquisition, revenue growth and sales enablement.2. Developing and executing the company's growth marketing strategy, including demand generation,customer advocacy and sales enablement programs to meet revenue targets.
Be fully responsible for driving all marketing planning and all communications, activations of the brand within China to build brand awareness. To succeed in this role, the successful candidate has to be a marketing professional with a strong understanding of consumer marketing in the channel, communications and media landscape across China, with a high sensitivity to beauty.
This role is responsible for development of the product portfolio and innovation for Skincare and Makeup categories. This position will be essential in end to end product development process for China market.
Trade Marketing负责人岗位,发展空间大
电商全盘负责人角色
This role will develop long-term and short term strategic brand plan to achieve business goals and lead overall marketing team to build up the brand.
该岗位将制定创新的产品策略,满足高端客户需求。塑造公司在高端食品赛道的未来发展,制定战略计划,推动公司在市场的地位。
规划符合公司战略方向的产品组合,带领团队完成产品定义以及新旧产品线梳理,推动持续打磨产品核心卖点、功能、产品力,提升产品用户体验。
1、参与制订公司品牌战略,根据公司品牌战略和目标,制定企业长期品牌发展规划及具体品牌发展计划,促进公司品牌战略目标实现;
梳理品牌定位,根据品牌定位和产品定位结合市场需求制作并运营内容,以内容为驱动力提升销售和品牌势能。
根据公司整体发展目标, 负责公司品牌及产品在北美市场的整合营销推广,制定中长期品牌发展规划;根据公司阶段性战略目标,负责制定区市场战略、品牌战略、推广计划,把控相应预算。
手机系列/IOT产品系列成功上市和产品生命周期整合营销管理重要责任人
该职位负责公司整个营销策略并带动新一轮增长
该职位负责品牌进驻海外市场的推广,品牌搭建,品牌策略与销售