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To play a key part in a global lea/der of aviation services in its growth in the Chinese market. Contribute to our strategic priorities, develop solutions and concepts for new services or products, and establish strategic partnerships that align with the company's strategy and meet market demands.
To support the business in achieving its strategic initiatives and targets (sales & financial). Help to develop and maintain China market strategies (positioning, pricing & profitability, growth) for the product ranges with a focus on product, market and customer needs. Be the central coordinator for key customer relationships.
负责产品在海外市场(美国/东南亚/欧洲/拉美/俄罗斯)营销的战略规划:
根据公司整体发展目标, 负责公司品牌及产品在北美市场的整合营销推广,制定中长期品牌发展规划;根据公司阶段性战略目标,负责制定区市场战略、品牌战略、推广计划,把控相应预算。
根据业务整体战略发展需要,制定中长期营销战略和产品品牌战略规划并组织实施,优化产品结构,提升市占率。制定各产品品牌及媒介策略,提高品牌知名度和美誉度。
直接汇报给集团品牌总监,根据公司的市场发展战略及公司品牌定位,主要负责文案撰写:包括官网文案、官微、官博、线下宣传文案(如店面展示及媒体的位置、商务流程沟通和内容展示等)、对外公关稿件等;品牌推广活动:包括活动策划、组织及落地(有供应商);负责行业主流媒体对接及维护工作。
Direct cross country reporting line to APAC president. Cover greater China market and drive business growth. Will lead a sales team and develop business in new vertical to expand market exposure, especially in: commercial building management, education, infrastructure, transportation etc..