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统筹负责工程机械行业全球市场研究与分析,洞察分析全球各国的宏观经济、营商环境、政治环境,行业发展趋势、技术环境、市场容量和格局,客户需求、同行竞品,公司产品研发和生产策略、大客户策略、营销策略、渠道策略、后市场配件和服务策略、人才策略,市场融资和风控环境等。
公司是一家快速成长的全球消费类电子配件品牌工业设计负责人角色。
The product manager works closely with all in- and external stakeholders to provide profitable growth and increase market share. The Product Manager reports to the Director of Marketing APAC/EMEA, in matrix with the local Marketing & Sales Director APAC.
Conduct market studies/business reports using appropriate market research tools (FGD, IDI, surveys, etc.) and analyze data reports, either initiated by MI or requested by business departments, to comprehend the external environment in terms of macroeconomics and market landscape. Provide proposals to support business decisions.
Play a pivotal role in shaping the sustainability strategy and driving digital solutions to be a true differentiator in our business. Collaborating closely with the Market and Competitor Intelligence Manager and the Digital Solution team, you will lead the development and implementation of sustainability initiatives and digital projects.
* Orchestrate and supervise the product's launches and push growth within the APAC portfolio* Coordinate the communication with regional offices of licensed Brands, explore possible channels to enhance business development for assigned brands* Convey brand positioning and promotional messages to Sales team through comprehensive marketing mix, conduct training to distribution partners in the region
我们正在寻找一位跨境产品的操盘手,熟悉品牌化产品矩阵管理和产品全链路管控,实现产品商业化成功
我们正在寻找一位积极进取的市场传播主管,他/她将负责市场传播策略的制定和执行,并对整个营销团队的表现负责。
负责公司品牌策略的制定与执行。制定并实施全球市场推广计划,提升公司品牌在海外市场的知名度和美誉度.
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