Marketing Director - Premium Lifestyle & Home Furnishings

International Permanent RMB800,000 - RMB1,000,000 per year View Job Description
The Director will oversee digital strategies and initiatives within the industrial and manufacturing sector, ensuring the effective implementation of innovative solutions.
  • Work directly with global executive leadership
  • Lead marketing execution for a world-renowned luxury furniture brand

About Our Client

Our client is a globally recognized premium home furnishings and lifestyle brand with a strong international presence and a long-established reputation for exceptional design and craftsmanship.

With operations spanning North America, Europe, and Asia, the company serves high-end residential, interior design, hospitality, and luxury commercial markets worldwide. As the business continues to expand globally, they are seeking an experienced Marketing Director with an international mindset, strong leadership capabilities, and hands-on execution excellence to join their team.

Job Description

Marketing Leadership & Project Management

  • Lead, manage, and develop the local marketing team.
  • Translate global marketing strategies into actionable project plans and execution frameworks.
  • Develop and manage annual, quarterly, and monthly marketing calendars.
  • Coordinate cross-functional marketing initiatives and resource allocation.
  • Monitor project progress and provide regular updates to senior management.
  • Establish efficient project management processes to ensure timely delivery.



Brand & Communications

  • Lead the execution of brand marketing campaigns and initiatives.
  • Support new product and collection launches.
  • Manage brand content and marketing collateral.
  • Ensure consistency in brand positioning, messaging, and visual identity.
  • Oversee creative content development, photography, and video projects.



Digital Marketing & E-Commerce

  • Manage digital marketing initiatives and campaigns.
  • Drive social media and content marketing strategies.
  • Support email marketing and online promotional activities.
  • Partner closely with the e-commerce team to deliver growth-focused marketing programs.
  • Lead SEO, SEM, and digital advertising initiatives.
  • Monitor marketing performance and continuously optimize effectiveness.



Product Launch & Event Marketing

  • Lead the marketing support function for new product launches.
  • Coordinate resources across sales, product development, and creative teams.
  • Support major international trade shows and key customer-facing events.
  • Manage event promotion and post-event marketing communications.
  • Ensure all launch and event-related materials are delivered according to schedule.



Cross-functional & Global Collaboration

  • Partner closely with global marketing teams across multiple regions.
  • Support marketing initiatives driven by senior leadership.
  • Build strong working relationships with sales, e-commerce, product development, and creative teams.
  • Facilitate effective collaboration across cultures, countries, and time zones.

The Successful Applicant

A successful Director should have:

  • Proven expertise in digital strategy and transformation within the industrial and manufacturing sector.
  • Strong leadership skills with the ability to manage and inspire teams effectively.
  • In-depth knowledge of digital tools, platforms, and emerging technologies.
  • Experience in collaborating with cross-functional teams to achieve business goals.
  • Excellent analytical and problem-solving skills to optimise processes and improve outcomes.
  • A results-driven mindset with a focus on innovation and continuous improvement.

What's on Offer

  • Opportunity to join a globally recognized premium lifestyle brand.
  • Direct exposure to international leadership teams.
  • Ownership of high-impact global marketing initiatives.
  • Excellent career development and progression opportunities.
  • International working environment with cross-cultural exposure.
  • Opportunity to contribute to the company's global growth strategy.
  • Competitive compensation and benefits package.
Contact
Cruz Zhang
Quote job ref
JN-082026-7092985
Phone number
+8621 6026 8032

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
International
Contract type
Permanent
Consultant name
Cruz Zhang
Consultant phone
+8621 6026 8032
Job Reference
JN-082026-7092985

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.