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Contribute to headquarter communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in APAC.
This role will launch and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
This role will be responsible for Brand strategy and overall marketing scope, directly reporting to China GM
One of your key priorities will be to define and implement an APAC brand portfolio strategy, in line with the ambitious growth and transformation agenda for the region as well as drive regional brand building, developing, and implementing marketing, retail, and digital strategies in collaboration with APAC business units and global brand teams.
梳理品牌定位,根据品牌定位和产品定位结合市场需求制作并运营内容,以内容为驱动力提升销售和品牌势能。
根据公司整体发展目标, 负责公司品牌及产品在北美市场的整合营销推广,制定中长期品牌发展规划;根据公司阶段性战略目标,负责制定区市场战略、品牌战略、推广计划,把控相应预算。
The Marketing Director is responsible to drive the development and execution of marketing bundles and brand plans to build the brand awareness, desirability and convert consumer engagement & sales in long-run vision.
集团高管,品牌方向
Develop consumer insight team to cooperate with marketing teamTo ensure the company maintains sharp insight
Be fully responsible for driving all marketing planning and all communications, activations of the brand within China to build brand awareness. To succeed in this role, the successful candidate has to be a marketing professional with a strong understanding of consumer marketing in the channel, communications and media landscape across China, with a high sensitivity to beauty.
Overall marketing scope
This role is responsible for development of the product portfolio and innovation for Skincare and Makeup categories. This position will be essential in end to end product development process for China market.
Drive the marketing and communication strategy for global skincare, makeup and promotional programs to meet the unique needs of Chinese consumers. Responsible for future planning, conceptualization, development and implementation of China-specific collections and new product launches.
Trade Marketing负责人岗位,发展空间大
1.根据公司发展战略,制定所辖品牌的中长期策略规划并推动落地实施,提升品牌形象与品牌价值;2.负责建立、提炼、积累、传承全品类品牌的品牌资产,确定并巩固品牌定位、产品定位,为销售/运营部门提供参考。
电商全盘负责人角色
This role need to lead and manage whole marketing functions to develop and drive marketing strategy, compile and analyze client insights, market trends and competitive landscape to identify business opportunities, translate into fully integrated actions to elevating the experience of client decision journey, so as to build up luxury brand identity position and gain market share for the brand in prestige luxury skincare industry.
This role will develop long-term and short term strategic brand plan to achieve business goals and lead overall marketing team to build up the brand.