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据公司发展战略，制定公司品牌发展策略和规划，包括行业和竞争对手分析，市场和用户研究，定期对品牌定位和核心用户利益点梳理； 建立公司品牌战略规划、品牌体系以及品牌管理的基础规范、制度、流程，包含品牌管理/定位、品牌视觉、品牌公关与传播；
根据公司战略和中长期发展规划，明确公司品牌定位，组织制定和规划实施公司品牌发展策略及各阶段品牌推广计划，以确保公司品牌推广与发展目标的实现，包括行业发展趋势剖析，竞品调研，品牌年度日常营销推广，媒体公关，品牌形象搭建，品牌故事包装，线下活动推广等。
helping businesses scale ideas, communities and solutions for global business impact. We do this by curating and developing influential trade and consumer events for key industries and sectors, connecting people, global marketplaces and networks for sustainable growth.
1.对区域市场进行市场调研，包括经销商及竞争品牌进行调研，包括但不限于经营者资质、渠道、店面、产品、价格、营销推广等方面，并输出调研报告；2.承接品牌市场中心市场活动市场推广政策与要求，结合区域特性及业务情况，制定区域活动策略和规划并推动活动落地；
负责在抖音.微信.直播平台.小红书.B站等新媒体的运营及推广工作，制定季度及月度的运营推广计划，并带领团队推进执行，助力销售目标；
具备品牌建设及发展的眼光，能制定品牌建设的中长期战略规划，并能组织落地执行；品牌意识强，团队合作意识强，善于跨部门合作，具备管理品牌营销团队的经验
1、参与制订公司品牌战略，根据公司品牌战略和目标，制定企业长期品牌发展规划及具体品牌发展计划，促进公司品牌战略目标实现；
梳理品牌定位，根据品牌定位和产品定位结合市场需求制作并运营内容，以内容为驱动力提升销售和品牌势能。
This role is an excellent opportunity for an experienced professional to contribute to consulting projects within the consumer and retail sector. You will leverage your expertise to deliver strategic solutions and drive change for clients in Shanghai.
这是一个新设岗位，主要支持中国区核心业务负责人，定位为高管沟通+跨区域协调的关键角色。岗位覆盖中英文沟通、总部对接、项目支持及高层材料准备等，核心目标是打通中国业务与全球总部之间的信息与协同。
作为品牌总监，您将负责制定和执行全面的品牌战略，以提升公司在酒店行业中的品牌知名度和市场份额。您将带领品牌团队，确保品牌信息的一致性和创新性，同时与跨部门团队紧密合作，推动品牌增长和客户忠诚度。
This role is responsible for developing and executing end-to-end brand communication strategies across multiple consumer touchpoints. You will oversee integrated marketing initiatives, social media operations, and digital asset management, while working closely with cross-functional and global stakeholders to enhance brand equity and engagement.
We are seeking an experienced Events and Engagement Manager to lead the planning and delivery of high-quality engagement initiatives in China. This role plays a critical part in connecting students, alumni, and industry partners through impactful events and strategic stakeholder engagement.
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