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你将直接汇报CEO,重新建立品牌和营销策略
作为集团层面的首席品牌官,你将于CEO和集团经营管理层有非常密切的沟通与合作,代表CEO就企业形象、品牌以及文化进行内外部沟通。
带领团队进行实施市场活动传播方案并有效的完成CEO交予的项目。
职位名称:美国高本BU负责人汇报对象:CEO工作地点:北京市朝阳区
1、根据业务发展战略规划,制定品牌发展规划、品牌体系建设、品牌宣传推广计划;2、挖掘用户洞察和市场分析,梳理品牌策略和年度传播规划,把握创意输出。
确定品牌在新市场的定位通过营销手段增加新产品上市后的销量
Our client is a Family Business in Europe with Global Headquarter in China. Due to their business strategy change plus their full commitment in China, they are now looking for a Global CEO to join the organisation to oversee a 400 Million Euro business with around 3000 employees globally.
The role will be responsible for managing marketing team, lead generation and ecosystem building.
To develop and execute sustainable plans to deliver on the financial, people and corporate sustainability objectives. Key responsibilities include managing team members, overseeing of the budget, setting growth strategy, developing strong supplier relationships, shaping the working environment, allocating resources and people development.