Trade Marketing Manager- -Global Decorative Coatings Brand

Shanghai Permanent RMB580,000 - RMB730,000 per year View Job Description
The role of Trade Marketing Manager in Shanghai - Central within the industrial/manufacturing industry involves developing and executing marketing strategies to enhance brand presence and drive sales growth.
  • Shape the company's omnichannel GTM strategy.
  • Accelerate leadership through cross-functional collaboration.

About Our Client

An organisation within the Durable/industrial/manufacturing sector located in Shanghai - Central.

Job Description

  • Develop annual trade marketing strategy & annual plan given company/marketing/sales & channel strategy.
  • Lead cross-functional teams to plan and execute integrated online & offline campaigns with clear KPIs, generating market buzz and driving sell-out / sell-through performance.
  • Partner with the Product team to optimize omnichannel portfolio and pricing strategies
  • Lead cross function team to develop quarterly promotion plan to achieve omnichannel sales target within the approved budget
  • Stay ahead of market shifts & competitive moves and optimize TMKT budget allocation swiftly to seize growth opportunities & defend market competitive risks.

The Successful Applicant

A successful Trade Marketing Manager should have:

  • Bachelor's degree or above in Business, Marketing, or a related field.
  • Minimum 5-7 years of marketing experience in a multinational FMCG or building materials company. Decent understanding channels & customers and solid experience in trade marketing. Have e-commerce/digital experience would be more appreciated.
  • Strong business sense and strategic thinking; able to translate market insights into actionable plans that drive sell-out and ROI.
  • Must have very good communication skill and influential skill, as needs to work with key customers, many internal departments and external suppliers.
  • Should have strong cross-function project management skills

What's on Offer

  • Permanent position within the marketing and agency department.
  • Opportunities to work in Shanghai - Central within a specialised industry.
  • Potential for professional growth and development in trade marketing.



If this role matches your expertise, we encourage you to apply.

Contact
Mia Liu
Quote job ref
JN-092026-7096955
Phone number
+862160268031

Job summary

Function
Marketing
Specialisation
Sales Promotion
What is your area of specialisation?
Industrial / Manufacturing
Location
Shanghai
Contract type
Permanent
Consultant name
Mia Liu
Consultant phone
+862160268031
Job Reference
JN-092026-7096955

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.