Save Job Back to Search Job Description Summary Similar Jobs Stable business MNC Skincare Brand About Our Client MNC Skincare Brand Job Description Product Positioning and Market Strategy Support consumer insight analysis, competitor benchmarking, and trend monitoring for the beauty category Contribute to target consumer definition, market segmentation, product positioning, and brand value proposition development. Support the development of the long-term category roadmap and annual product pipeline, including skincare, beauty supplements, and other relevant beauty-related products. Work with relevant functions to review commercial feasibility, including pricing, cost structure, channel strategy, and sales forecast. Help translate brand equity strategy into tangible product value across retail, e-commerce, and social media touchpoints. Beauty Product Claim Development and Substantiation Support the development of compliant, consumer-friendly efficacy and sensory claims in line with global brand guidelines and China regulatory requirements. Work with third-party testing laboratories, HQ R&D, and Regulatory Affairs to validate product claims. Coordinate testing reports, evidence dossiers, and supporting documentation for legal and regulatory review. Translate testing data into clear marketing stories, product manuals, training materials, and ecommerce content. Monitor regulatory and market changes and support necessary adjustments to testing standards and claim strategies. Go-to-Market and Product Marketing Enablement Support go-to-market planning for new product launches. Develop product selling stories, communication assets, and product education content in collaboration with relevant teams. Organize and deliver internal product training Monitor post-launch performance and share findings to support continuous improvement. Cross-functional Collaboration-Key counterparts & stakeholder's Work closely with Japan-based Global HQ Marketing & R&D, local Compliance, Sales and Supply Chain teams to drive end-to-end product commercialization. Work with local Marketing Team: Marketing owns brand communication; this role is responsible for core product concepts and efficacy supporting evidence. The Successful Applicant * Minimum 8-years' experience in premium beauty, covering product development / productmarketing or equivalent roles* Hands-on experience in end-to-end NPD projects and product positioning* Proven ability to balance consumer needs, business goals, regulatory rules and technical feasibility* Proficient in English; strong analytical, communication and stakeholder-management capabilities* Prior experience at international beauty groups or high-end local beauty brands* Practical knowledge of cosmetic/beauty filing procedures and third-party lab management What's on Offer Competitive Salary Contact Mark Wu Quote job ref JN-082026-7089686 Phone number +86 21 6035 3448 Job summary Function Marketing Specialisation Product Manager What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Mark Wu Consultant phone +86 21 6035 3448 Job Reference JN-082026-7089686
