Senior Marketing Finance Analyst - FMCG MNC

Shanghai Temporary RMB23,000 - RMB28,000 per month (RMB276,000 - RMB336,000 per year) View Job Description
This role is part of the finance BP team, partnering closely with Marketing, Sales, and senior leadership to maximize the effectiveness of significant marketing investments. You will provide financial insight and performance analysis across a broad range of marketing activities, helping the business understand where investments generate the greatest value and how resources should be allocated to drive sustainable growth.
  • High-visibility role supporting a significant marketing investment portfolio.
  • Opportunity to work directly with senior commercial and marketing leaders.

About Our Client

Our client is a well-established international consumer goods company with a strong presence in China market. The company is recognized for its premium-quality products and commitment to innovation.

Job Description

Marketing Investment Management

  • Partner with marketing teams to manage and monitor a substantial annual marketing budget.
  • Perform monthly actuals, forecast, and budget tracking to ensure spending remains aligned with business objectives.
  • Analyze variances and provide clear explanations on investment performance and spending trends.



Business Performance Analysis

  • Evaluate the effectiveness of marketing activities across multiple channels
  • Assess campaign ROI, brand-building initiatives, market activation programs, and regional investments.
  • Provide insights into budget reallocation opportunities and recommend actions to maximize return on investment.



Commercial Finance Business Partnering

  • Work closely with Marketing leaders to understand business priorities and challenge assumptions through data-driven analysis.
  • Support decision-making around resource allocation, campaign planning, and investment optimization.
  • Prepare business cases and performance reviews for senior stakeholders.



Management Reporting

  • Deliver financial analysis and presentations to senior leadership, including Marketing and executive management teams.
  • Translate complex financial information into clear and actionable business insights.
  • Support annual planning, rolling forecasts, and strategic investment discussions.



The Successful Applicant

  • Bachelor's degree in Finance, Accounting, Economics, Business, or a related discipline.
  • Over 3 years of experience in FP&A, Commercial Finance, Marketing Finance, or Business Finance.
  • Experience supporting marketing or commercial functions within FMCG is preferred.
  • Strong communication and presentation skills with the ability to engage senior business leaders.
  • Advanced Excel and financial modeling capabilities.



What's on Offer

  • High-visibility role supporting a significant marketing investment portfolio.
  • Opportunity to work directly with senior commercial and marketing leaders.
Contact
Ling Xu
Quote job ref
JN-072026-7054568
Phone number
+86 21 6062 3059

Job summary

Function
Finance & Accounting
Specialisation
Financial Planning & Analysis
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Temporary
Consultant name
Ling Xu
Consultant phone
+86 21 6062 3059
Job Reference
JN-072026-7054568

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.